Showing papers by "Thomas Poell published in 2013"

Understanding Social Media Logic

Abstract: Over the past decade, social media platforms have penetrated deeply into the mech­anics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic—the norms, strategies, mechanisms, and economies—underpin­ning its dynamics. This logic will be considered in light of what has been identified as mass me­dia logic, which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles—programmabil­ity, popularity, connectivity, and datafication—and argue that these principles become increas­ingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance ex­isting mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relat­ively simple to identify, but it is much harder to map the complex connections between plat­forms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them.

Understanding Social Media Logic

Abstract: Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic — the norms, strategies, mechanisms, and economies — underpinning its dynamics. This logic will be considered in light of what has been identified as mass media logic , which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles — programmability, popularity, connectivity, and datafication — and argue that these principles become increasingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance existing mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relatively simple to identify, but it is much harder to map the complex connections between platforms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them.

Social Media and the Transformation of Activist Communication: Exploring the Social Media Ecology of the 2010 Toronto G20 Protests

Abstract: How does the massive use of social media in contemporary protests affect the character of activist communication? Moving away from the conceptualization of social media as tools, this research explores how activist social media communication is entangled with and shaped by heterogeneous techno-cultural and political economic relations. This exploration is pursued through a case study on the social media reporting efforts of the Toronto Community Mobilization Network, which coordinated and facilitated the protests against the 2010 Toronto G-20 summit. The network urged activists to report about the protests on Twitter, YouTube, and Flickr; tagging their contributions report. In addition, it set up a Facebook group and used a blog. The investigation, first, traces the hyperlink network in which the protest communication was embedded. The hyperlink analysis provides a window on the online ecology in which this communication unfolded. In addition, the examination interrogates how the particular technological architectures, related user practices, and business models of the various social platforms steered communication. This investigation shows that the use of social media brings about an acceleration of activist communication, and greatly enhances its visual character. Moreover, as activists massively embrace corporate social media, they increasingly lose control over the data they collective produce, as well as over the very architectures of the spaces through which they communicate.

Will the Real Weibo Please Stand Up? Chinese Online Contention and Actor-Network Theory

Abstract: Social media platforms have become key participants in Chinese political contention. Global media eagerly report on cases involving social media, often celebrating them as signs of political change. This article analyzes the involvement of Sina Weibo in two instances of political contention: one concerns the Huili picture scandal of June 2011, and the other a controversy around the popular rally racer and novelist Han Han that started in December 2011. Drawing inspiration from actor-network theory (ANT), we show how Sina Weibo's particular technological features, the related user cultures, and the platform's systematic self-censorship practices, in addition to the occasional government interventions, mutually articulate each other. By tracing how technological features and emerging practices become entangled, we gain insight into how new publics are constituted and how symbolic reconfigurations unfold.