Intention to Use Mobile Payment System by Ethnicity: A Partial Least Squares Multi-group Approach

This paper examines the concept of interactivity in the context of online stores. The aim is to investigate its influence on customers' shopping experience and intentions to revisit online stores. The study followed a quantitative research approach. Data was collected from 201 online shoppers from Gauteng, South Africa using a structured questionnaire. Version 21 of the SPSS/AMOS software was used to analyse the data.
The findings show that factors relating to web system interactivity, namely navigation ease and customisation are important predictors of enjoyable online shopping experience. Factors relating to personal interactivity, namely two-way communication and customer communications were not found to have significant influence on shopping enjoyment. Shopping enjoyment was found to have significant influence on online customers' intentions to revisit online stores.
The findings contribute to a better appreciation of the need for ensuring that internet technology is applied in ways that take into consideration human needs. Specifically, the findings point to the need for online managers to pay attention to interactivity levels of their websites in order to ensure that customers have an enjoyable shopping experience at their online stores.

The influence of online store interactivity on customers' shopping experience : an empirical investigation

Women’s Perceptions Toward Mobile Advertising by Shona Dolson MBA, Devry University, 2010 BS, Medaille College, 2002 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University July 2018 Abstract The use of technology is changing at a very rapid pace, and companies must strategically design advertising messages for the ever-changing devices and platforms. The general business problem was that business owners have not been able to maximize the profitability of mobile advertising messages directed at women. The specific business problem was that business leaders need strategies to enhance mobile advertising returnsThe use of technology is changing at a very rapid pace, and companies must strategically design advertising messages for the ever-changing devices and platforms. The general business problem was that business owners have not been able to maximize the profitability of mobile advertising messages directed at women. The specific business problem was that business leaders need strategies to enhance mobile advertising returns by targeting messages that incorporate women’s perceptions of mobile advertising. The purpose of this case study was to explore how business leaders can enhance mobile advertising returns by incorporating women’s perceptions of mobile advertising into the design of advertising messages. The conceptual framework for this study was user gratification theory. The study population was 5 women business owners from a medium-sized city in the Mid-Atlantic region of the United States. Criteria for study participation included owning a business and using a mobile device to shop. Data were gathered in face-to-face interviews and the review of company documents and websites pertaining to mobile advertising. Yin’s 5-step process was used for data analysis. Themes that emerged were value, need, personalization, and time. Business owners, potential business owners, and marketing personnel could benefit from this research. The implications for positive social change include activating management to motivate employees, thereby enhancing employee performance to sustain organizational profitability. Leaders can actively participate in social change by motivating and developing employees, who can then help others and contribute to society by bringing awareness to social causes and providing mentoring and job skills training. Women’s Perceptions Toward Mobile Advertising by Shona Dolson MBA, Devry University, 2010 BS, Medaille College, 2002 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University July 2018 Dedication This study is dedicated to posthumously to my dad, Grantley Thorpe, who emphasized education, my grandmother (mama), who prayed for me long before I started this journey. To my husband, Dana Dolson, without him, I would have never been able to accomplish any of secondary education. My daughters, Carmen Dolson, Dena Dolson, Ashley Dolson and my granddaughter Kaylei Harris for whom I wanted to show them that all things are possible through Christ who strengthens me. Thank you for your love, continuous support, and encouragement. Acknowledgments If it were not for God, none of this would have been possible. I would like to thank Dr. Matthew Knight for all his guidance through this process. Also, thanks to my children who saw me through the struggles by telling me not to give up. I extend gratitude to the women in my life that encouraged me, my mother, Georgina Thorpe, mother-in-law Gloria Dolson, my sister Gillian Thorpe, best friend Susan McCarthy, Ralana MacDonald, Joann Shillingford, Clare Smith, Aunt Colmeta, Aunt Delphine, Aunt Margaret, Mother Gainer and Donna McKenzie. Also, my son Tristan Thorpe, Uncle Arley, and the rest of my family and close friends. For my loved ones that passed during this journey, brother in law Nathan Dolson, Uncle David Dolson, Uncle Donald Dolson, Aunt Helen Dolson and my grandfather(dada). My appreciation is extended to my classmates and other faculty members for all their helpful words and encouragement.

https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6737&context=dissertations

Women's Perceptions Toward Mobile Advertising

Having an attractive and innovative web design could serve as a basis for both offline and online retailers to provide detailed information towards satisfying potential buying intention amongst online shoppers, and subsequently contribute traffic flow to the intended website. This study revealed that both graphic design and social cues attributes were found to have a positive and significant relationship with customer loyalty. Given the valuable experience to the site, the aim of this study is to investigate the extent to which website design attributes affects customer loyalty towards a particular brand or product. © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license ( http://creative commons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. Keywords: Website design; social cue design; grahic design; customer loyalty

http://ebpj.e-iph.co.uk/index.php/EBProceedings/article/download/370/276

Inducing Website Design Innovation towards Customer Loyalty

The influencing factors on generation Y online impulsive buying behaviour

This paper extends a previous study that examined the role of enjoyment on the development of e-Loyalty by considering the role of race, income, and education on the enjoyment and development of e-Loyalty in women online shoppers. The goal of this research was to develop a better understanding of the online consumer by investigating women in relation to their e-commerce behaviors and perceptions. By looking at the intersectionality of race, income, and education level, it is a goal to gain a better understanding of the complexities of women as consumers. After completing a quantitative analysis of the data, it was found that the intersectionality of the demographic dimensions of Race, Income, and Education were not found to have a significant moderating impact on the enjoyment of an online shopping experience and the development of E-Loyalty in women online shoppers. This suggests that the complexity and multidimensionality of the psychographic social identification profile possibly supersedes the one-dimensional demographic identification variables in defining the traits and preferences of online shoppers, specifically women online shoppers.

/pdf/the-influence-of-identity-characteristics-on-e-shopping-4aknrybm7l.pdf

Tonjia S. Coverdale

Papers

The Influence of Identity Characteristics on E-Shopping Enjoyment and E-Loyalty among Women Online Shoppers