Eliciting specific intentions and seeking inspiration are important activities in the process of shaping a product’s visual appearance. A survey of the professional industrial designers was conduct ...

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Intentions and Inspiration in Shaping Visual Appearance of Products: The Practice of Professional Industrial Designers in India

Proportional grading, which offers the closest fit by producing various sizes, is commonly used in sizing systems for mass production today. However, wearers’ socio-psychological concerns are not taken into account during the development of the system, which may churn out ineffective fits. This study provides knowledge of menswear evaluation by taking into account men’s physical and socio-psychological dimensions.This study successfully categorizes modern males according to their preferences of menswear, concerning the predictors of menswear design preferences in physical (i.e. Body Mass Index [BMI]) and psychological dimensions (i.e. menswear functions and menswear involvement). Subjects were divided into three clusters: (1) Fashion & Masculine; (2) Low-Function Value; and (3) Camouflage and Comfort; in which they were identified as having different clothing preferences as they had unique characteristics in clothing functions and levels of fashion involvement. The results suggested that modern me...

Categorization of Hong Kong modern males with regard to predictors of menswear design preferences in terms of physical and socio-psychological dimensions

As the number of men who value individual tastes and styles increases, a systematic analysis of patterns, an eye-catching design element, needs to be performed in men’s suits. A total of 2,288 men’...

Analysis of trends on fabric patterns in contemporary men’s suits

This research explores the symbolic meaning of Fashion Design and Art Collaboration (FDAC) products based on investigations of the consumers of Louis Vuitton, Vans, Levi's and Adidas. A series of findings and insights were reported: (1) symbolic meaning of FDAC products was found to be critically important for consumers, typically including authentic attributes of originality, uniqueness and freedom; such products' potential superiority lies with the understanding that they can better satisfy people's spiritual demands with the possibility of personal possession and wearing. (2) The appearance attributes consumers discerned in FDAC products were identified as being mainly transferred from artists. (3) Given consumers' multiple interests in the FDAC project, the idea of a ‘product packet’ was proposed, which means design should cover both individual products and the surroundings. (4) The creation of a story was viewed as the core value of an FDAC product. In this circumstance, design techniques sho...

Consumer-Perceived Symbolic Meaning of Fashion Design and Art Collaboration (FDAC)

The proper assessment of aesthetics and comfort is an important step before launching a new type of apparel. Most current works on this assessment are qualitative and hard to be applied in practica...

https://journals.sagepub.com/doi/pdf/10.1177/1558925019846690

An assessment of aesthetics and comfort for women’s apparel products in terms of pattern design parameters:

The suit is standard formal menswear traditionally; almost all businessmen wear suits to work every day. In Hong Kong, some retail shops only offer a list of similar suit styles to customers. However, the suit designs currently available might not be able to cope with the needs of young male customers. Young men in Hong Kong seek out styles that look good and they have their own preferences on suit design, which might be different from other age groups; hence, there is a strong market niche for this age group. The aim of this research was to understand the needs of young men aged from eighteen to thirty-two with regard to a perfect menswear suit and recommend a desirable suit design for them. Forty-seven young men and twenty-seven young women were invited to complete the questionnaire relating to the issues of creating a perfect suit for young men in Hong Kong in terms of aesthetics, comfort and functionality, and ten male respondents from the questionnaire survey were invited to the wearing trial...

A study of the perfect suit for young men in Hong Kong in terms of aesthetics, comfort and functionality

As the menswear market has transformed dramatically in recent years, traditional studies and concepts of menswear are now dated. In this Hong Kong based study, the views of the local young generation on contemporary menswear aesthetics are examined. A total of 103 males and females were invited to participate in a questionnaire survey which elicited their perceptions concerning contemporary menswear aesthetics, locally and globally, in the areas of attractiveness, fashionability, masculinity and purchase motivation.The characteristics of ten menswear designs were identified by a selection of descriptors. Fashion education and consciousness were found to be influential in respondents' perception on menswear design. In addition, perceptual mapping in terms of scale of design richness and scale of individuality and their relationship against purchase motivation was developed, which showed a significant linear correlation between the scale of design richness (SD) and the scale of individuality (SI). T...

Travis W. Li

Papers

A study of the perfect suit for young men in Hong Kong in terms of aesthetics, comfort and functionality

An Investigation of Contemporary Menswear Design in Hong Kong