T
Tun-I Hu
Researcher at University of Trieste
Publications - 2
Citations - 31
Tun-I Hu is an academic researcher from University of Trieste. The author has contributed to research in topics: Service provider & Service quality. The author has an hindex of 1, co-authored 2 publications receiving 19 citations.
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Journal ArticleDOI
Multichannel customer journeys and their determinants: Evidence from motor insurance
Tun-I Hu,Andrea Tracogna +1 more
TL;DR: In this article, a broad set of personal and digital channels and several dimensions of customer profiling, including psychographic and channel-experience variables, were used to identify four different customer journeys, based on channel combinations.
Journal ArticleDOI
Multichannel search patterns and webrooming behaviours in the service industries: the case of motor insurance
Tun-I Hu,Andrea Tracogna +1 more
TL;DR: In this paper, the authors analyzed the empirical categories and the main determinants of channel choices in the contractualized individual services category, with particular reference to multichannel search patterns and web-rooming behaviors, whereby customers search online but purchase offline (namely, at the service provider's premises).