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Valliappan Raju

Researcher at Limkokwing University of Creative Technology

Publications -  70
Citations -  407

Valliappan Raju is an academic researcher from Limkokwing University of Creative Technology. The author has contributed to research in topics: Supply chain management & Supply chain. The author has an hindex of 8, co-authored 70 publications receiving 277 citations. Previous affiliations of Valliappan Raju include Hodges University & VIT University.

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Technology and Entrepreneurial Marketing Decisions During COVID-19

TL;DR: In this paper, the authors explore how technology influences entrepreneurial marketing decisions during the world pandemic (COVID-19) and reveal positive and significant relationships between entrepreneurial opportunity recognition, opportunity development and opportunity exploitation.
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Entrepreneurial Intentions of Pakistani Students: The Role of Entrepreneurial Education, Creativity Disposition, Invention Passion & Passion for Founding

TL;DR: In this paper, the authors investigated the impact of entrepreneurial education on entrepreneurial intentions of university students, moreover, a mediating role of Entrepreneurial Passion, Perceived Creativity Disposition and Entrepreneur's Passion was also assessed.
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Motivators and deterrents to blood donation among Black South Africans: a qualitative analysis of focus group data

TL;DR: Shaz et al. as discussed by the authors conducted a qualitative analysis of focus group data gathered by the South African National Blood Service (SANBS) in early 2013 and found that the majority of donors are white donors who make up 11% of the population while only 24% of donors were Black donors who made up 83% of population.
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Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing

TL;DR: Telecom companies can get the benefit of changing customer preferences’ by understanding customers’ requirements, producing and selling Internet and digital value-added products and services in parallel with traditional telephony services.
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Rural women characteristics and sustainable entrepreneurial intention: a road to economic growth in Bangladesh

TL;DR: In this paper, the authors explored the direct influence of perceived capability, social perception and individual competencies on women's intention to become sustainable entrepreneurs and the indirect consequences of these three variables on perceived opportunity.