The Cambridge Grammar of the English Language

The hybrid media system: Politics and power

The Logic of Connective Action: Digital Media and the Personalization of Contentious Politics. By W. Lance Bennett and Alexandra Segerberg. New York: Cambridge University Press, 2013. Pp. xiv+240. $29.99 (paper).

Fire and Fury. Inside the Trump White House, Michael Wolff, Londres, Little, Brown, 2018, 327 pp.

espanolEl presente trabajo de investigacion analiza un capitulo de television infantil titulado “La asombrosa excursion de Zamba a la Revolucion Industrial”, programa emitido en el ano 2014 en Argentina. Este es una pieza audiovisual del celebre dibujo animado argentino La asombrosa excursion de Zamba. Este programa televisivo publico fue creado en el ano 2010 por la productora El Perro en la Luna, en pleno periodo peronista-kirchnerista, y se mantuvo activo con bastante popularidad hasta los primeros anos del Gobierno conservador de Mauricio Macri. Por medio de un analisis cualitativo de este material se identifica la manera en que este producto presenta a los ninos argentinos las diferencias entre el sistema economico capitalista y socialista mediante las creaciones animadas de Adam Smith y Karl Marx. Este programa se basa en la valencia de los discursos realizados por estos dos personajes historicos, las consecuencias de sus actos y los contextos y ambientes en los que son representados por parte del producto. En este sentido, el programa representa un relato historico e ideologicamente tratado que identifica la trama animada con el proyecto politico del Gobierno peronista que dirigio a Argentina en la epoca 2003-2015. Como conclusion principal, se pudo determinar que el formato del programa denota un profundo sesgo propagandista que incide en la apropiacion de una version historica y del modelo economico, pues parte de un medio publico hacia un publico infantil. portuguesEste trabalho de pesquisa analisa um episodio de um programa de televisao infantil intitulado“A assombrosa excursao de Zamba a Revolucao Industrial”, emitido em 2014 na Argentina.Esse e um trabalho audiovisual do conhecido desenho animado argentino La asombrosa excursionde Zamba. Esse programa de televisao publica foi criado em 2010 pela produtora El perro en laluna, em pleno periodo peronista-kirchnerista, e se manteve ativo com bastante popularidadeate os primeiros anos do governo conservador de Mauricio Macri. Por meio de uma analise qualitativadesse material, e identificada a maneira em que esse produto apresenta as criancas argentinasas diferencas entre o sistema economico capitalista e socialista mediante as criacoesanimadas de Adam Smith e Karl Marx. O programa esta baseado na vigencia dos discursos realizadospor essas duas personagens historicas, nas consequencias de seus atos e nos contextose nos ambientes em que sao representadas por parte do produto. Nesse sentido, o programarepresenta um relato historico e ideologicamente tratado que identifica o enredo animadocom o projeto politico do governo peronista que dirigiu a Argentina entre 2003 e 2015. Comoconclusao principal, pode-se determinar que o formato do programa denota uma profunda tendenciapropagandista que incide na apropriacao de uma versao historica e do modelo economico,pois parte de um meio publico para um publico infantil. EnglishThis research work analyzes a chapter of children television titled “La asombrosa excursion de Zamba a la Revolucion Industrial” (Zamba’s fantastic trip to the industrial revolution), program broadcasted in 2014 in Argentina. Is an audiovisual production based on the renowned comic series La asombrosa excursion de Zamba (Zamba’s fantastic trip). This public television program was created in 2010 by the producer house El perro y la luna (The moon and the dog), in the plenary Peronist-kirchnerist period and was popular until the first year in office of the conservative president Mauricio Macri. Through a quantitative analysis of this material, the study identifies how this product presents to Argentinian kids the differences between the socialist and the capitalist economic systems through animated creations of Adam Smith and Karl Marx. This program is based upon the valency of the speeches performed by these historical characters, the consequences of their actions and the contexts and environments in which they are represented by the audiovisual product. Thus, this program represents a historical and ideologically managed narrative that identifies the animated thread with the political project of the Peronist government that ruled Argentina in the years 2003 to 2015. As a min conclusion, the study could determine that the format of the program denotes an evident propaganda bias that influences in the appropriation of a historical version and an economic model, given that it takes place in a public media and is directed towards children audience.

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Zamba y la revolución industrial. Propaganda kirchnerista para explicar la economía a los niños argentinos

Citizen engagement on Spanish political parties’ Facebook pages: Analysis of the 2015 electoral campaign comments

Con el proces independentista de Cataluna como marco, compararemos el tratamiento periodistico que recibe el fenomeno en tres medios de comunicacion extranjeros, reflejado en su difusion a traves de la red social Facebook. BBC, DW y RT son corporaciones financiadas publicamente por gobiernos ajenos a priori a la problematica social y politica generada sobre el debate separatista. Aun asi, uno de ellos, RT, ha sido acusado publicamente de actuar directamente bajo la influencia de las directrices de politica exterior del Kremlin, y de cometer injerencias a favor de los independentistas. Desde una perspectiva cuantitativa y cualitativa, analizamos los posts difundidos por estos medios durante un periodo de cuatro meses (n = 625), incluyendo la fecha clave del 1 de octubre en la que se produjo el fallido intento de votacion plebiscitaria, para comprobar si existe ese sesgo en los medios analizados.

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Posverdad, o la narración del procés catalán desde el exterior: BBC, DW y RT

Social media has revolutionized political communication. It offers political parties a mass communication channel that lets them customize and create direct communication with citizens. This study analyses the posts of the main Spanish political parties on their Facebook pages during the 2015 general elections campaign. We quantitatively analyse the parties' frequency of publication on this social network and the content of their messages through a computerized content analysis. The results indicate that traditional and emergent parties manage their Facebook pages in distinct ways.

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Communicative differences between emergent and traditional parties: An analysis of Facebook posts from Spain’s 2015 general election campaign

ABSTRACT On Facebook, patterns of user engagement largely shape what types of political content citizens can see on the platform. Higher engagement leads to higher visibility. Therefore, one of the major goals of political actors’ Facebook communication is to produce content with the potential to provoke user engagement, and thereby increase their own visibility. This study introduces the concept of self-centered social media communication style which focuses on “salient” and “owned” issues with populist and negative appeals and investigates how user engagement is related to its main elements. We also explore how users’ receptivity to these content-related factors is shaped by country context. More specifically, we hypothesize that users are more likely to react, comment on and share posts focusing on salient topics or issues “owned” by parties rather than more permanent policy issues, and posts including populist appeals and negativity. Further, we test how these effects are moderated by geographical regions and the level of party system polarization. We manually coded 9,703 Facebook posts of 68 parties from 12 European countries in the context of the 2019 European elections. Our findings show that users are more likely to engage with immigration-related, domestic, populist and negative posts, but react less to posts dealing with environmental or economic issues. While issue ownership does not play a significant role for user engagement, country context plays a minor role. However, some populist appeals are more effective in more polarized countries.

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Keep Them Engaged! Investigating the Effects of Self-centered Social Media Communication Style on User Engagement in 12 European Countries

El uso de Internet y de sus posibilidades de persuasion e interaccion ha convertido a los ciudadanos en actores politicos. Internet y las nuevas tecnologias no son un medio mas, sino el reflejo organizativo de la nueva cultura politica del ciberactivismo. Esta investigacion ofrece datos sobre las caracteristicas que tiene esa interaccion dentro de un proceso de movilizacion politica. Se ha empleado la herramienta de organizacion subreddit Plaza Podemos para descubrir si su uso expansivo se muestra eficaz para los foros virtuales del debate politico comunitario. Se han obtenido datos de 100 hilos discursivos publicados en Plaza Podemos entre el 23 de abril y el 30 de septiembre de 2015. Se concluye que los usuarios de esta plataforma la usan en esencia para censurar las opiniones discrepantes que contradicen el criterio ideologico de un grupo de usuarios de la comunidad.

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Vicente Fenoll

Papers

Citizen engagement on Spanish political parties’ Facebook pages: Analysis of the 2015 electoral campaign comments

Posverdad, o la narración del procés catalán desde el exterior: BBC, DW y RT

Communicative differences between emergent and traditional parties: An analysis of Facebook posts from Spain’s 2015 general election campaign

Keep Them Engaged! Investigating the Effects of Self-centered Social Media Communication Style on User Engagement in 12 European Countries

Discurso y participación política en Plaza Podemos