Showing papers by "Victor R. Prybutok published in 2019"
TL;DR: The results show that environmental factors, relatively, explain more variance in the decision-making process than self-image, and this study contributes to sustainable consumption literature in operations management.
Abstract: This paper posits, develops and tests the effects of general environmental awareness factors on consumers’ intentions in the Environmental Awareness Purchasing Intention Model. Environmental awareness is tested within the context of purchasing vehicles and, thus, vehicle relevant factors (perceived quality and self-image) are also included. Further, the purpose of this paper is to explain the relative contribution of general environmental awareness factors on purchasing intentions compared to quality and self-image.,The main thrust of the research involved a survey of 248 young automobile buyers from a large public university in Texas, USA. The data were analyzed using both multiple regression and partial least square-structural equation modeling (PLS-SEM).,Environmental attitude has a positive impact on purchasing intention, while perceived control toward environmentally responsible behavior has a negative impact. Results also show a positive impact of quality and self-image on intention to purchase environmentally friendly cars. Furthermore, the results reveal that environmental awareness factors explain less variance than perceived quality. At the same time, the results show that environmental factors, relatively, explain more variance in the decision-making process than self-image.,This is the first study to examine the relationship between general environmental awareness and the intention to purchase an environmentally friendly car. This study contributes to sustainable consumption literature in operations management. The paper also provides insights for developing managerial guidelines for car manufacturers based on the understanding of factors influencing environmentally friendly car purchasing intentions.
43 citations
TL;DR: The findings show that perceived risk (privacy concerns) and perceived ease of use are more influential on VUI use behavior of males than females, and the effect of trust and mobile self-efficacy play a more crucial role for females than males.
Abstract: Advanced speech recognition technology facilitated the development of voice-based smart devices. Voice user interface (VUI) is now a common feature on smartphones, computers, smart home devices, an...
29 citations
TL;DR: In this paper, a theoretical framework that evaluates the effects of banking consumers' justice perception on their post-complaint mindsets was developed and examined using partial least square structural equation modeling.
Abstract: The purpose of this paper is to develop and examine a theoretical framework that evaluates the effects of banking consumers’ justice perception on their post-complaint mindsets. It also aims to help business strategists to customize service failure management activities to achieve a competitive advantage.,To examine the proposed framework using partial least square structural equation modeling, the authors collected data through a survey. The authors also evaluated the proposed framework through multi-group analysis and importance-performance map analysis (IPMA).,Results show that recovery disconfirmation mediates the relationship between banking consumers’ perception of justice and recovery satisfaction. Moreover, after a service failure, brand equity and loyalty mediate the relationship between recovery satisfaction and positive word-of-mouth behavior. IPMA analysis at the construct level shows that fostering the perception of recovery satisfaction is crucial for creating a positive post-failure impression in the mind of the banking consumer.,For banking practitioners, the findings of this research provide a strategic blueprint for managing service failure by developing relationships with consumers, thus creating an opportunity to gain competitive advantage.,Anchored in the theoretical framework of justice theory (Adams, 1963), expectation disconfirmation theory (Oliver, 1977) and social exchange theory (Kelley and Thibaut, 1978), the research adds to the literature by providing a critical evaluation of how to influence banking consumers’ post-complaint behavior from a more systematic perspective.
14 citations
TL;DR: This research summarizes the procedures for choosing and validating formative measurement and provides an illustrative OM example to demonstrate how the specific steps are applied.
Abstract: The partial least squares (PLS) approach to structural equation modeling (SEM) appears across a wide array of business research publications, including those in operations management (OM). However, the authors’ summary of PLS use in the OM literature su..
8 citations
TL;DR: In this paper, the authors developed a model, the service quality satisfaction monitoring model (SQSMM), to examine the relationship between the industry standard 73-item Noel-Levitz student satisfaction inventory (SSI) and a new, greatly reduced four-item SQSI.
Abstract: This study develops a model, the service quality satisfaction monitoring model (SQSMM), to examine the relationship between the industry standard 73-item Noel-Levitz student satisfaction inventory (SSI) and a new, greatly reduced four-item service quality satisfaction instrument (SQSI). The impact of students' perceptions of service quality and satisfaction related to their collegiate experience is measured by many universities using the standard 73-item Noel-Levitz SSI instrument. However, the cost of the SSI and the length of the instrument precludes its frequent use for initial assessment or ongoing monitoring to track changes. We develop and test a new service quality and student satisfaction single construct four-item instrument, SQSI, based on contextualising items drawn from other survey instruments.
1 citations
TL;DR: It is shown that user's switching intention to cloud services was mainly affected by expected switching benefits motivated by enablers including collaboration support, compatibility, and perceived cost savings, whereas perceived threat of privacy is not.
Abstract: We use the combination of two-factor theory, status quo theory and the rational choice theory as theoretical perspectives to investigate the factors that influence switching behaviour towards cloud computing services. Extended on Park and Ryoo's two-factor model, perceived cost savings, compatibility, perceived threat of privacy, and perceived threat of security are introduced to the research model. A total of 612 valid responses were used to empirically test a newly developed model. Unlike previous research, our findings show that user's switching intention to cloud services was mainly affected by expected switching benefits motivated by enablers including collaboration support, compatibility, and perceived cost savings. Additionally, perceived threat of security is a significant inhibitor whereas perceived threat of privacy is not. The integration of three theories enhances the understanding of user switching behaviour.
1 citations