Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

Method of delivery, targeting, and measuring advertising over networks

An interactive television program guide with remote access is provided. The interactive television program guide is implemented on interactive television program guide equipment. A remote program guide access device is connected to the interactive television program guide equipment by a remote access link to provide a user with remote access to program guide functions. An interactive television program guide system based on multiple user television equipment devices in a single household is provided. The system provides a user with an opportunity to adjust program guide settings with a given one of the interactive television program guides. Program guide setting include features related to setting program reminders, profiles, program recording features, messaging features, favorites features, parental control features, program guide set up features (e.g., audio and video and language settings), etc.

Interactive television program guide with remote access

A system for integrating video programming with the vast information resources of the Internet. A computer-based system receives a video program with embedded uniform resource locators (URLs). The URLs, the effective addresses of locations or Web sites on the Internet, are interpreted by the system and direct the system to the Web site locations to retrieve related Web pages. Upon receipt of the Web pages by the system, the Web pages are synchronized to the video content for display. The video program signal can be displayed on a video window on a conventional personal computer screen. The actual retrieved Web pages are time stamped to also be displayed, on another portion of the display screen, when predetermined related video content is displayed in the video window. As an alternative, the computer-based system receives the URLs directly through an Internet connection, at times specified by TV broadcasters in advance. The system interprets the URLs and retrieves the appropriate Web pages. The Web pages are synchronized to the video content for display in conjunction with a television program being broadcast to the user at that time. This alternative system allows the URLs to be entered for live transmission to the user.

Enhanced video programming system and method for incorporating and displaying retrieved integrated Internet information segments

An interactive television program guide system is provided. An interactive television program guide provides users with an opportunity to select programs for recording on a remote media server. Programs may also be recorded on a local media server. The program guide provides users with VCR-like control over programs that are played back from the media servers and over real-time cached copies of the programs. The program guide also provides users with an opportunity to designate gift recipients for whom programs may be recorded.

Client-server based interactive television program guide system with remote server recording

Methods and systems that provide enhanced personal video recorder (“PVR”) and interactive television program guide (“IPG”) functionality are provided. An interactive television application (“application”) may be implemented to provide such functionality. The application may be used to display a list of PVR recordings, to schedule recordings to a PVR, to configure recordings, to view a list of scheduled recordings, to configure recording settings, or to select delete priority settings for recordings. The application may integrate pay-per-view and PVR functionality. The application may send user notifications for changes that are to be made to the recording content of a PVR. Live programming may be buffered by the application using a straight buffers that are created for each new program. Parallel buffers for concurrent programs may be implemented using multiple tuners. Straight buffers may be used in managing or controlling the flow of programming. Television content may be automatically paused when a user is engaged in using the application. Multiple IPGs for different users of a PVR may be implemented. Other PVR related features are also provided.

Systems and methods for interactive program guides with personal video recording features

A method for monitoring client (12) interaction with a resource downloaded from a server (10) in a computer network includes the steps of using a client (12) to specify an address of a resource located on a first server (10), downloading a file corresponding to the resource from the first server (10) in response to specification of the address, using the client (12) to specify an address of a first executable program located on a second server (10), the address of the first executable program being embedded in the file downloaded from the first server (10), the first executable program including a software timer for monitoring the amount of time the client (12) spends interacting with and displaying the file downloaded from the first server (10), downloading the first executable program from the second server to run on the client (12) so as to determine the amount of time the client (12) interacts with the file downloaded from the first server (10). A server (10) for use in analysis and automatically serving out files assembled according to user interests and preferences.

Method and apparatus for tracking client interaction with a network resource and creating client profiles and resource database

A method for monitoring client interaction with a resource downloaded from a server in a computer network includes the steps of using a client to specify an address of a resource located on a first server, downloading a file corresponding to the resource from the first server in response to specification of the address, using the client to specify an address of a first executable program located on a second server, the address of the first executable program being embedded in the file downloaded from the first server, the first executable program including a software timer for monitoring the amount of time the client spends interacting with and displaying the file downloaded from the first server, downloading the first executable program from the second server to run on the client so as to determine the amount of time the client interacts with the file downloaded from the first server, using a server to acquire client identifying indicia from the client, and uploading the amount of time determined by the first executable program to a third server

System and method for monitoring the use of a resource by a client connected to a computer network having one or more servers in communication with one or more clients

Vidyut Jain

Papers

Method and apparatus for tracking client interaction with a network resource and creating client profiles and resource database

System and method for monitoring the use of a resource by a client connected to a computer network having one or more servers in communication with one or more clients

Verfahren und gerät um benutzerinteraktion mit netzwerkbetriebsmitteln zu verfolgen und benutzerprofile und eine betriebsmitteldatenbank herzustellen