V
Vimi Jham
Publications - 1
Citations - 5
Vimi Jham is an academic researcher. The author has contributed to research in topics: Business marketing & Marketing science. The author has an hindex of 1, co-authored 1 publications receiving 5 citations.
Papers
More filters
MonographDOI
Cases on Consumer-Centric Marketing Management
Vimi Jham,Sandeep Puri +1 more
TL;DR: In this paper, the authors present a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies and provide fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing.