Showing papers by "Vladas Griskevicius published in 2006"

Going Along Versus Going Alone: When Fundamental Motives Facilitate Strategic (Non)Conformity

Abstract: Three experiments examined how 2 fundamental social motives—self-protection and mate attraction— influenced conformity. A self-protective goal increased conformity for both men and women. In contrast, the effects of a romantic goal depended on sex, causing women to conform more to others’ preferences while engendering nonconformity in men. Men motivated to attract a mate were particularly likely to nonconform when (a) nonconformity made them unique (but not merely a member of a small minority) and when (b) the topic was subjective versus objective, meaning that nonconformists could not be revealed to be incorrect. These findings fit with a functional evolutionary model of motivation and behavior, and they indicate that fundamental motives such as self-protection and mate attraction can stimulate specific forms of conformity or nonconformity for strategic self-presentation.

They All Look the Same to Me (Unless They're Angry): From Out-Group Homogeneity to Out-Group Heterogeneity

Abstract: People often find it more difficult to distinguish ethnic out-group members compared with ethnic in-group members. A functional approach to social cognition suggests that this bias may be eliminated when out-group members display threatening facial expressions. In the present study, 192 White participants viewed Black and White faces displaying either neutral or angry expressions and later attempted to identify previously seen faces. Recognition accuracy for neutral faces showed the out-group homogeneity bias, but this bias was entirely eliminated for angry Black faces. Indeed, when participants' cognitive processing capacity was constrained, recognition accuracy was greater for angry Black faces than for angry White faces, demonstrating an out-group heterogeneity bias.

Peacocks, Picasso, and parental investment: The effects of romantic motives on creativity

Abstract: Four experiments explored the effects of mating motivation on creativity. Even without other incentives to be creative, romantic motives enhanced creativity on subjective and objective measures. For men, any cue designed to activate a short-term or a long-term mating goal increased creative displays; however, women displayed more creativity only when primed to attract a high-quality long-term mate. These creative boosts were unrelated to increased effort on creative tasks or to changes in mood or arousal. Furthermore, results were unaffected by the application of monetary incentives for creativity. These findings align with the view that creative displays in both sexes may be linked to sexual selection, qualified by unique exigencies of human parental investment.