This study aims to conduct a comparative analysis of the SDG in healthcare achievement in Austria and Ukraine and to determine possible lessons for Ukraine based on best EU and world experiences. To identify existing challenges and perspectives a comparative analysis of key indicators of healthcare expenditures and health financing systems in Austria and Ukraine was carried out. Results indicate that in Ukraine there is a substantial lack of public funding for healthcare (only 682 US dollars per capita in 2018), a poor share of voluntary health insurance (less than 1%), significant amounts (on average 50%) of expenditures of the population in general spending on health. On the contrary, in Austria, there is sufficient public funding for healthcare (5,879 US dollars per capita in 2018), more than 5% share of voluntary health insurance, moderate amounts (on average 25%) of expenditures of the population in general spending on health. Austria’s experience as an EU-member country with a successful example of a financing strategy for the healthcare system is a sound example for Ukraine. The alternative financing tools (e.g. result-based financing, impact investment, public-private partnership) can be used as an additional financing mechanism of healthcare funding in Ukraine. The use of these instruments along with the improvement of the fiscal policy, social security, and governance based on Austrian experience can cut the existing financing gap to achieve SDG targets in healthcare in Ukraine.\nAcknowledgmentThis study is financed equally by the Austrian Federal Ministry of Education and Science and the Ministry of Education and Science of Ukraine.

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SDG 3 and financing instruments in Austria and Ukraine: Challenges and perspectives

The article deals with the problem of organisational assessment and effectiveness; it reveals the conceptual understanding and differences between effectiveness and efficiency plane concerning organisational assessment. The comparison of these similar but very different concepts settled the most significant approaches to the optimisation of the company's
The goal is to identify the main criteria of effectiveness and efficiency in terms of organisational development and to justify the most important factors of the successful development of these spheres.
Objectives are to investigate the most significant features of the efficiency and the effectiveness concepts and to compare these two categories in terms of organisational development.

Effectiveness vs Efficiency for Organisational Development: A Study

Purpose: The problematic of functions and responsibilities’ distribution of the public and private sectors is a debatable issue in the study of the most effective PPP models. The objective of this academic paper is to study the features of the application of public-private partnership for the purpose of implementing state policy in the sphere of health care. Design/Methodology/Approach: Based on the in-depth case study for data collection and semi-structured in-depth interview, detailed data on the experience of PPP projects in Ukraine have been collected and analysed with statistical methods. Findings: As a result, the problem of implementing the PPP model has been revealed being the impossibility of municipal authorities to provide guarantees of funds’ return to a private partner. This problem is common in the countries with transition economies, where the concept of new public governance has not been implemented yet. The experience of Italy and China as an example of effective implementation of hybrid PPP models in the health care sphere has been studied. Originality/Value: Research proves the importance of compliance with the obligations of the municipality and its active participation in the implementation of the PPP project. The basic limitation is the inability to scale the results, the experience of the PPP project to other regions within countries due to the lack of practice of implementing the PPP mechanism.

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The Application of Public-Private Partnership for the Purpose of Implementing State Policy in the Sphere of Health Care

Purpose. The aim of the article is to generalize the essence, place and features of communications in the market of medical services and to substantiate the feasibility of using innovative approaches to the organization of communication activities of health care institutions.

Methodology of research. The theoretical and methodological basis of the article is the fundamental provisions of modern economic science. The following methods were used in the research process: theoretical generalization and scientific abstraction – when substantiating the categorical-conceptual research apparatus; system analysis – when forming the theoretical and methodological base and research structure; the method of comparative analysis – when identifying regularities and spatial differences in the organization of communications of medical institutions; methods of descriptive statistics and visual analysis – for a visual presentation of the main provisions of the study; descriptive and conceptual modelling - to represent the complex system of communications of a health care institution; of the experiment - to test substantiated and developed innovative approaches to the organization of communications in the market of medical services.

Findings. The article focuses on the growing role of communications in the market of medical services. The essence and features of medical services are defined. The principles of the formation of the domestic market of medical services are identified and its specifics are analysed. The personalities of medical communications and communication problems of health care institutions are determined. Trends in the development of modern communication technologies in the field of health care are analysed. The expediency of using innovative approaches to the organization of communications in the market of medical services is substantiated. Recommendations on improving communications by health care institutions are provided.

Originality. The conceptual foundations of understanding the role of communications in the market of medical services have been deepened. Scientific and methodological recommendations on the use of innovative approaches to the organization of communications in the market of medical services have been improved.

Practical value. The practical significance of the conducted research is that the formulated theoretical approaches and recommendations for improving the communication activities of medical institutions can become the basis for further scientific research and discussions and provide a basis for the implementation of innovative approaches to the organization of communications in the market of medical services.

Key words: medical services, market of medical services, communication, communication activities, innovations, telemedicine.

Volodymyr Matsyk

Papers

The Application of Public-Private Partnership for the Purpose of Implementing State Policy in the Sphere of Health Care

Innovation approaches to the organization of communications at the market of medical services