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Wai Wai Joyce Ko

Researcher at Brunel University London

Publications -  3
Citations -  44

Wai Wai Joyce Ko is an academic researcher from Brunel University London. The author has contributed to research in topics: Supply chain & New product development. The author has an hindex of 2, co-authored 3 publications receiving 25 citations.

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Proactive entrepreneurial behaviour, market orientation, and innovation outcomes: a study of small- and medium-sized manufacturing firms in the UK

TL;DR: In this paper, a cross-sectional questionnaire survey of 401 UK-based SMEs in the manufacturing sector was conducted to identify an upward curvilinear relationship between PEB and new product development performance.
Journal ArticleDOI

External supply chain flexibility and product innovation performance: A study of small- and medium-sized UK-based manufacturers

TL;DR: In this article, the effect of external supply chain flexibility on the product innovation performance of small and medium-sized enterprises (SMEs) and the contingent role of informal control mechanisms in moderating such an effect was examined.
Journal ArticleDOI

Organizational capabilities and SME exports: the moderating role of external funding intentions and managerial capacity

TL;DR: This paper examined the empirical relationship between new product development (NPD) and new market entry (NME) capabilities on UK SMEs export decisions and found that SMEs should prioritize NME over NPD capabilities.