W
Wai Wai Joyce Ko
Researcher at Brunel University London
Publications - 3
Citations - 44
Wai Wai Joyce Ko is an academic researcher from Brunel University London. The author has contributed to research in topics: Supply chain & New product development. The author has an hindex of 2, co-authored 3 publications receiving 25 citations.
Papers
More filters
Journal ArticleDOI
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes: a study of small- and medium-sized manufacturing firms in the UK
TL;DR: In this paper, a cross-sectional questionnaire survey of 401 UK-based SMEs in the manufacturing sector was conducted to identify an upward curvilinear relationship between PEB and new product development performance.
Journal ArticleDOI
External supply chain flexibility and product innovation performance: A study of small- and medium-sized UK-based manufacturers
TL;DR: In this article, the effect of external supply chain flexibility on the product innovation performance of small and medium-sized enterprises (SMEs) and the contingent role of informal control mechanisms in moderating such an effect was examined.
Journal ArticleDOI
Organizational capabilities and SME exports: the moderating role of external funding intentions and managerial capacity
TL;DR: This paper examined the empirical relationship between new product development (NPD) and new market entry (NME) capabilities on UK SMEs export decisions and found that SMEs should prioritize NME over NPD capabilities.