/pdf/educational-attainment-in-the-united-states-march-1977-and-1j0zlytaod.pdf

Educational Attainment in the United States: March 1977 and 1976. Current Population Reports, Population Characteristics, Series P-20, No. 314.

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar non-advertising formats, differ from other more direct forms of advertising in several ways that are impor...

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

Building on the persuasion knowledge model, this study examines how audience characteristics and native advertising recognition influence the covert persuasion process. Among a nationally represent...

Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts

Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. In practice, the choice between display and in-feed native advertising pre...

https://journals.sagepub.com/doi/pdf/10.1177/0022243719879711

Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness

Native advertising has become a growing trend in news outlets to break through the clutter of advertisements to reach consumers. This exploratory study investigates consumers' cognitive processing ...

Wally Snyder

Papers

Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites