W
Weirui Wang
Researcher at Florida International University
Publications - 19
Citations - 282
Weirui Wang is an academic researcher from Florida International University. The author has contributed to research in topics: Framing (social sciences) & Narrative. The author has an hindex of 7, co-authored 16 publications receiving 187 citations.
Papers
More filters
Journal ArticleDOI
The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising
TL;DR: In this article, the effect of gain versus loss message framing, point of reference (i.e., self vs. environment), and product involvement on the effectiveness of green advertising was investigated.
Journal ArticleDOI
The effects of ad-context congruency on responses to advertising in blogs: Exploring the role of issue involvement
TL;DR: The authors examined the effect of ad-context congruency and the moderating role of issue involvement on consumers' responses to banner ads on blogs and found that a banner ad that is thematically congruent with the blog context generates more favourable responses than an ad that are not congruence with the context.
Journal ArticleDOI
Coping with a New Health Culture: Acculturation and Online Health Information Seeking Among Chinese Immigrants in the United States
Weirui Wang,Nan Yu +1 more
TL;DR: Investigating how Chinese immigrants in the U.S. seek health information online revealed that the language and web sources immigrants choose to use can be predicted by the acculturation strategies they utilize to cope with the new culture.
Journal ArticleDOI
Framing genetically modified mosquitoes in the online news and Twitter: Intermedia frame setting in the issue-attention cycle:
Weirui Wang,Lei Guo +1 more
TL;DR: It is argued that the intermedia frame setting may change its direction over time, and different media outlets may be influential in leading different aspects of the conversation.
Journal ArticleDOI
Acting on surprise: emotional response, multiple-channel information seeking and vaccination in the H1N1 flu epidemic
Weirui Wang,Lee Ahern +1 more
TL;DR: Examination of how people responded to the unexpected public health crisis from their initial emotional reaction, to information seeking, to vaccination behavior showed that surprise upon first learning of the H1N1 flu was positively related to multiple-channel information seeking.