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William A. Flexner
Publications - 6
Citations - 135
William A. Flexner is an academic researcher. The author has contributed to research in topics: Marketing management & Marketing research. The author has an hindex of 6, co-authored 6 publications receiving 131 citations.
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Journal Article
The market for health services: is there a non-traditional consumer?
Journal ArticleDOI
Discovering what the health consumer really wants.
TL;DR: Focus group discussions can be instrumental in developing consumer-responsive health services tailored to individual hospitals' needs.
Journal Article
Marketing research in health services planning: a model.
TL;DR: A marketing research model is proposed which can be incorporated into the health services planning process at the institutional level and is concluded that in a marketing approach to planning problems are defined and studies designed in the sequence presented.
Journal ArticleDOI
The marketing audit: a tool for health service organizations.
TL;DR: These are the important concerns in the “hands-on” development and implementation of a marketing plan.