X
Xiaohong He
Researcher at Quinnipiac University
Publications - 2
Citations - 95
Xiaohong He is an academic researcher from Quinnipiac University. The author has contributed to research in topics: Consumer behaviour & Marketing mix. The author has an hindex of 2, co-authored 2 publications receiving 93 citations.
Papers
More filters
Journal ArticleDOI
Price influence and age segments of Beijing consumers
Patricia M. Anderson,Xiaohong He +1 more
TL;DR: In this article, the authors describe culture, social forces, marketing mix and consumer behavior for durables and non-durables in the People's Republic of China (PRC).
Journal ArticleDOI
Culture and the Fast-Food Marketing Mix in the People's Republic of China and the USA: Implications for Research and Marketing
Patricia M. Anderson,Xiaohong He +1 more
TL;DR: In this paper, a joint effort of researchers from two countries resulted in two PRC surveys and one USA survey using East-, East/West-, and West-influenced instruments, respectively.