Y
Yie Fang Kao
Researcher at Fu Jen Catholic University
Publications - 2
Citations - 85
Yie Fang Kao is an academic researcher from Fu Jen Catholic University. The author has contributed to research in topics: Customer satisfaction & Product design. The author has an hindex of 1, co-authored 2 publications receiving 78 citations.
Papers
More filters
Journal ArticleDOI
Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan
TL;DR: In this paper, the authors explored the influence of experiential elements, such as surprise, participation and immersion on experientual satisfaction and loyalty intentions, and proposed a model to depict the structural relationship among the experiencial processes.
Journal ArticleDOI
Cultural innovation through store atmosphere and product design: a case of the craft industry
TL;DR: Wang et al. as discussed by the authors explored the case of Yingge craft industry, a well-known cultural innovative industry in Taiwan, by focusing on the relationship among constructed atmosphere, product design, customer experiential value and satisfaction.