Recently, graph neural network (GNN) has become the new state-of-the-art approach in many recommendation problems, with its strong ability to handle structured data and to explore high-order information. However, as the recommendation tasks are diverse and various in the real world, it is quite challenging to design proper GNN methods for specific problems. In this tutorial, we focus on the critical challenges of GNN-based recommendation and the potential solutions. Specifically, we start from an extensive background of recommender systems and graph neural networks. Then we fully discuss why GNNs are required in recommender systems and the four parts of challenges, including graph construction, network design, optimization, and computation efficiency. Then, we discuss how to address these challenges by elaborating on the recent advances of GNN-based recommendation models, with a systematic taxonomy from four critical perspectives: stages, scenarios, objectives, and applications. Last, we finalize this tutorial with conclusions and discuss important future directions.

Graph Neural Networks for Recommender System

With the explosive growth of online information, recommender systems play a key role to alleviate such information overload. Due to the important application value of recommender systems, there have always been emerging works in this field. In recommender systems, the main challenge is to learn the effective user/item representations from their interactions and side information (if any). Recently, graph neural network (GNN) techniques have been widely utilized in recommender systems since most of the information in recommender systems essentially has graph structure and GNN has superiority in graph representation learning. This article aims to provide a comprehensive review of recent research efforts on GNN-based recommender systems. Specifically, we provide a taxonomy of GNN-based recommendation models according to the types of information used and recommendation tasks. Moreover, we systematically analyze the challenges of applying GNN on different types of data and discuss how existing works in this field address these challenges. Furthermore, we state new perspectives pertaining to the development of this field. We collect the representative papers along with their open-source implementations in https://github.com/wusw14/GNN-in-RS . 

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Graph Neural Networks in Recommender Systems: A Survey

In order to develop effective sequential recommenders, a series of sequence representation learning (SRL) methods are proposed to model historical user behaviors. Most existing SRL methods rely on explicit item IDs for developing the sequence models to better capture user preference. Though effective to some extent, these methods are difficult to be transferred to new recommendation scenarios, due to the limitation by explicitly modeling item IDs. To tackle this issue, we present a novel universal sequence representation learning approach, named UniSRec. The proposed approach utilizes the associated description text of items to learn transferable representations across different recommendation scenarios. For learning universal item representations, we design a lightweight item encoding architecture based on parametric whitening and mixture-of-experts enhanced adaptor. For learning universal sequence representations, we introduce two contrastive pre-training tasks by sampling multi-domain negatives. With the pre-trained universal sequence representation model, our approach can be effectively transferred to new recommendation domains or platforms in a parameter-efficient way, under either inductive or transductive settings. Extensive experiments conducted on real-world datasets demonstrate the effectiveness of the proposed approach. Especially, our approach also leads to a performance improvement in a cross-platform setting, showing the strong transferability of the proposed universal SRL method. The code and pre-trained model are available at: https://github.com/RUCAIBox/UniSRec.

Towards Universal Sequence Representation Learning for Recommender Systems

Modeling user’s long-term and short-term interests is crucial for accurate recommendation. However, since there is no manually annotated label for user interests, existing approaches always follow the paradigm of entangling these two aspects, which may lead to inferior recommendation accuracy and interpretability. In this paper, to address it, we propose a Contrastive learning framework to disentangle Long and Short-term interests for Recommendation (CLSR) with self-supervision. Specifically, we first propose two separate encoders to independently capture user interests of different time scales. We then extract long-term and short-term interests proxies from the interaction sequences, which serve as pseudo labels for user interests. Then pairwise contrastive tasks are designed to supervise the similarity between interest representations and their corresponding interest proxies. Finally, since the importance of long-term and short-term interests is dynamically changing, we propose to adaptively aggregate them through an attention-based network for prediction. We conduct experiments on two large-scale real-world datasets for e-commerce and short-video recommendation. Empirical results show that our CLSR consistently outperforms all state-of-the-art models with significant improvements: GAUC is improved by over 0.01, and NDCG is improved by over 4%. Further counterfactual evaluations demonstrate that stronger disentanglement of long and short-term interests is successfully achieved by CLSR. The code and data are available at https://github.com/tsinghua-fib-lab/CLSR.

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Disentangling Long and Short-Term Interests for Recommendation

Side information fusion for sequential recommendation (SR) aims to effectively leverage various side information to enhance the performance of next-item prediction. Most state-of-the-art methods build on self-attention networks and focus on exploring various solutions to integrate the item embedding and side information embeddings before the attention layer. However, our analysis shows that the early integration of various types of embeddings limits the expressiveness of attention matrices due to a rank bottleneck and constrains the flexibility of gradients. Also, it involves mixed correlations among the different heterogeneous information resources, which brings extra disturbance to attention calculation. Motivated by this, we propose Decoupled Side Information Fusion for Sequential Recommendation (DIF-SR), which moves the side information from the input to the attention layer and decouples the attention calculation of various side information and item representation. We theoretically and empirically show that the proposed solution allows higher-rank attention matrices and flexible gradients to enhance the modeling capacity of side information fusion. Also, auxiliary attribute predictors are proposed to further activate the beneficial interaction between side information and item representation learning. Extensive experiments on four real-world datasets demonstrate that our proposed solution stably outperforms state-of-the-art SR models. Further studies show that our proposed solution can be readily incorporated into current attention-based SR models and significantly boost performance. Our source code is available at https://github.com/AIM-SE/DIF-SR.

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Decoupled Side Information Fusion for Sequential Recommendation

Sequential recommendation aims to leverage users' historical behaviors to predict their next interaction. Existing works have not yet addressed two main challenges in sequential recommendation. First, user behaviors in their rich historical sequences are often implicit and noisy preference signals, they cannot sufficiently reflect users' actual preferences. In addition, users' dynamic preferences often change rapidly over time, and hence it is difficult to capture user patterns in their historical sequences. In this work, we propose a graph neural network model called SURGE (short forSeqUential Recommendation with Graph neural nEtworks) to address these two issues. Specifically, SURGE integrates different types of preferences in long-term user behaviors into clusters in the graph by re-constructing loose item sequences into tight item-item interest graphs based on metric learning. This helps explicitly distinguish users' core interests, by forming dense clusters in the interest graph. Then, we perform cluster-aware and query-aware graph convolutional propagation and graph pooling on the constructed graph. It dynamically fuses and extracts users' current activated core interests from noisy user behavior sequences. We conduct extensive experiments on both public and proprietary industrial datasets. Experimental results demonstrate significant performance gains of our proposed method compared to state-of-the-art methods. Further studies on sequence length confirm that our method can model long behavioral sequences effectively and efficiently.

Sequential Recommendation with Graph Neural Networks

With the increase of content pages and interactive buttons in online services such as online-shopping and video-watching websites, industrial-scale recommender systems face challenges in multi-domain and multi-task recommendations. The core of multi-task and multi-domain recommendation is to accurately capture user interests in multiple scenarios given multiple user behaviors. In this paper, we propose a plug-and-play \textit{\textbf{P}arameter and \textbf{E}mbedding \textbf{P}ersonalized \textbf{Net}work (\textbf{PEPNet})} for multi-domain and multi-task recommendation. PEPNet takes personalized prior information as input and dynamically scales the bottom-level Embedding and top-level DNN hidden units through gate mechanisms. \textit{Embedding Personalized Network (EPNet)} performs personalized selection on Embedding to fuse features with different importance for different users in multiple domains. \textit{Parameter Personalized Network (PPNet)} executes personalized modification on DNN parameters to balance targets with different sparsity for different users in multiple tasks. We have made a series of special engineering optimizations combining the Kuaishou training framework and the online deployment environment. By infusing personalized selection of Embedding and personalized modification of DNN parameters, PEPNet tailored to the interests of each individual obtains significant performance gains, with online improvements exceeding 1\% in multiple task metrics across multiple domains. We have deployed PEPNet in Kuaishou apps, serving over 300 million users every day.

PEPNet: Parameter and Embedding Personalized Network for Infusing with Personalized Prior Information

Life-long user behavior modeling, i.e., extracting a user's hidden interests from rich historical behaviors in months or even years, plays a central role in modern CTR prediction systems. Conventional algorithms mostly follow two cascading stages: a simple General Search Unit (GSU) for fast and coarse search over tens of thousands of long-term behaviors and an Exact Search Unit (ESU) for effective Target Attention (TA) over the small number of finalists from GSU. Although efficient, existing algorithms mostly suffer from a crucial limitation: the \textit{inconsistent} target-behavior relevance metrics between GSU and ESU. As a result, their GSU usually misses highly relevant behaviors but retrieves ones considered irrelevant by ESU. In such case, the TA in ESU, no matter how attention is allocated, mostly deviates from the real user interests and thus degrades the overall CTR prediction accuracy. To address such inconsistency, we propose \textbf{TWo-stage Interest Network (TWIN)}, where our Consistency-Preserved GSU (CP-GSU) adopts the identical target-behavior relevance metric as the TA in ESU, making the two stages twins. Specifically, to break TA's computational bottleneck and extend it from ESU to GSU, or namely from behavior length $10^2$ to length $10^4-10^5$, we build a novel attention mechanism by behavior feature splitting. For the video inherent features of a behavior, we calculate their linear projection by efficient pre-computing \&caching strategies. And for the user-item cross features, we compress each into a one-dimentional bias term in the attention score calculation to save the computational cost. The consistency between two stages, together with the effective TA-based relevance metric in CP-GSU, contributes to significant performance gain in CTR prediction.

TWIN: TWo-stage Interest Network for Lifelong User Behavior Modeling in CTR Prediction at Kuaishou

Sequential recommendation aims to leverage users' historical behaviors to predict their next interaction. Existing works have not yet addressed two main challenges in sequential recommendation. First, user behaviors in their rich historical sequences are often implicit and noisy preference signals, they cannot sufficiently reflect users' actual preferences. In addition, users' dynamic preferences often change rapidly over time, and hence it is difficult to capture user patterns in their historical sequences. In this work, we propose a graph neural network model called SURGE (short for SeqUential Recommendation with Graph neural nEtworks) to address these two issues. Specifically, SURGE integrates different types of preferences in long-term user behaviors into clusters in the graph by re-constructing loose item sequences into tight item-item interest graphs based on metric learning. This helps explicitly distinguish users' core interests, by forming dense clusters in the interest graph. Then, we perform cluster-aware and query-aware graph convolutional propagation and graph pooling on the constructed graph. It dynamically fuses and extracts users' current activated core interests from noisy user behavior sequences. We conduct extensive experiments on both public and proprietary industrial datasets. Experimental results demonstrate significant performance gains of our proposed method compared to state-of-the-art methods. Further studies on sequence length confirm that our method can model long behavioral sequences effectively and efficiently.

Yiqun Hui

Papers

Sequential Recommendation with Graph Neural Networks

PEPNet: Parameter and Embedding Personalized Network for Infusing with Personalized Prior Information

TWIN: TWo-stage Interest Network for Lifelong User Behavior Modeling in CTR Prediction at Kuaishou

Sequential Recommendation with Graph Neural Networks