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Youn Kue Na

Publications -  9
Citations -  156

Youn Kue Na is an academic researcher. The author has contributed to research in topics: Sharing economy & Competitive advantage. The author has an hindex of 5, co-authored 6 publications receiving 87 citations.

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The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage

TL;DR: In this paper, the authors investigated relationships among the market orientation of sharing economy business, marketing innovation, sustainable competitive advantage (SCA), and performance, and found that market orientation from cultural and behavioral perspectives to accelerate marketing innovation and identify measures for SCA and performance building.
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Effects of Strategy Characteristics for Sustainable Competitive Advantage in Sharing Economy Businesses on Creating Shared Value and Performance

Sungmin Kang, +1 more
- 13 Feb 2020 - 
TL;DR: In this paper, the authors identify strategy characteristics for sustainable competitive advantage in businesses utilizing the sharing economy (SE) and investigate whether such strategy characteristics are related to creating shared value (CSV) and performance.
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The Effect of the Relationship Characteristics and Social Capital of the Sharing Economy Business on the Social Network, Relationship Competitive Advantage, and Continuance Commitment

Sungmin Kang, +1 more
- 27 Jun 2018 - 
TL;DR: In this paper, the authors assessed relationship characteristics and social capital from the perspective of interdependent linkage between sharing economy businesses and consumers, which can create the social network and relationship competitive advantage.
Journal ArticleDOI

Effects of Core Resource and Competence Characteristics of Sharing Economy Business on Shared Value, Distinctive Competitive Advantage, and Behavior Intention

Youn Kue Na, +1 more
- 01 Sep 2018 - 
TL;DR: In this paper, the authors present a comprehensive structural model of the shared value creation, distinctive competitive advantage, and behavior intention of the sharing economy business through these concepts, and the importance of managing strategic factors for these shared values and distinctive competitive advantages.
Journal ArticleDOI

Sustainable Diffusion of Fashion Information on Mobile Friends-Based Social Network Service

Youn Kue Na, +1 more
- 08 May 2018 - 
TL;DR: In this article, a model integrating research on mobile social network services (SNS) and word-of-mouth (WOM) by examining the sustainable diffusion of fashion information via multidimensional effect factors, including the social relationship and sub-network structure characteristics of SNS, is presented.