Young Jee Han

TL;DR: Brand prominence as mentioned in this paper is a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and demonstrate how each group's preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their own and other groups.

TL;DR: The authors found that consumers who do not exit the luxury goods market are still interested in logo-laden products even during recessions, and that products introduced during the recession actually display the brand far more prominently than those products withdrawn Data from Hermes and luxury ads in Vogue magazine indicate manufacturers did not tone things down.

TL;DR: This paper found that consumers who do not exit the luxury goods market are still interested in logo-laden products and that conspicuous consumption endures in recessions, even during economic downturns.

TL;DR: In the absence of competitive interference, experimental results were consistent with hemispheric lateralization: pictorial banner ads were evaluated more positively when positioned on the left (vs. right) side of a webpage, whereas the opposite pattern was observed for verbal banner ads.

TL;DR: In this paper, the authors proposed a classification system employing four tiers to explain consumers' choice among subtly or conspicuously branded items based on how and to whom they wish to signal.