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Yujin Back

Researcher at Korea University

Publications -  1
Citations -  59

Yujin Back is an academic researcher from Korea University. The author has contributed to research in topics: Emerging markets & Institutional theory. The author has an hindex of 1, co-authored 1 publications receiving 49 citations.

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Innovation in Emerging Markets: The Role of Management Consulting Firms☆

TL;DR: In this paper, the authors argue that management consultancy firms can fill institutional voids and thus help firms implement innovation initiatives in emerging markets by combining strands of institutional theory with the resource-based view.