The study considers the problem of determining the psychological type of a person without personal contact, through social networks. Techniques and methods of visual and verbal determination of human sociotype by means of socionic analysis are described. Practical examples of this method are given. They clearly demonstrate that knowledge of certain features of the body or style of human speech, with a high probability, helps to predict how they may behave in certain situations. Using the method of socionic analysis in determining the psychological type of person gives the opportunity to choose a business partner or friends to communicate on social networks by express method, remotely. This saves time spent organizing your personal acquaintance. In today's environment, this is an undeniable advantage, since you do not have to spend time and money on travel, and also endanger yourself to pick up a viral disease through public places.

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Determining the Psychological Portrait of Members of Web Communities through Socionic Analysis.

The interest of Internet users in multimedia formats representing the author’s work is defined. The stages of the marketing strategy of promotion by using multimedia format are outlined, the range of problems and advantages of the multimedia products functioning in social media by using the SWOTanalysis method is determined. Based on scientific investigation, the process of creating a multimedia format for popularizing the book in social media was developed for the first time with the help of structural modelling DFD. This model will allow at the stage of functional modelling to determine the basic requirements for the creation of a multimedia format and reflect in which way happens information is exchanged both inside multimedia resource, which projected and the resource as a whole with the external information environment. Based on the analysis of the investigation, a project document of the PRB is proposed, which contains certain criteria by using which a book trailer is created a multimedia format of book promotion in social media. By using the monitoring of hashtags revealed the popularity and interest among users of social networks Instagram and Twitter the multimedia format as a book trailer.

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Internet Marketing Strategy Promotion of a Book in Social Media.

The aim of the article is the architecture of the computer-linguistic processing system of web-communities’ educational content, which makes it possible to predict and form qualitative students’ contingent of higher education institutions and to make management decisions based on the motivational intentions of potential entrants. The paper proposes the architecture and functional structure of the computer-linguistic processing system of educational communities’ content for effective planning to provision of educational services based on procedures selection of potential entrants’ motivational intentions and the quality of information content for educational communities. Chart data streams of complex information system automated processing of specialized educational content describes the operation of software agents working out of the content. The proposed software agents select relevant thematic educational discussions, identify motivational intentions of potential entrants, and formulate reaction of higher education institutions to selected postings to provide and create quality content for specialized online education communities. The results of the research are applied and can be used to effectively plan educational services and to create quality content for specialized educational communities, taking into account the motivational intentions of potential entrants.

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Architecture of the Computer-Linguistic System for Processing of Specialized Web-communities' Educational Content.

The article describes a triple learning approach to educational process using a specialized three-level training robotics platform to train professionals in the higher education system, which includes software and hardware for the sequential study of general intelligence related AI, such as Internet of Things, Cloud Computing, Robotics, and more. The described solution is based on Fog/Edge/AIoT stack and allows to build both set of laboratory works and complex completed projects in the context of the concept of tripled learning, as well as to carry out research projects. The platform described is modular and contains several levels of difficulty for optimal configuration according to the course syllabus. The usage of an Artificial Intelligence approach with remote data preprocessing (at edge level) can significantly reduce the computing and time resources and complexity, as well as refuse centralized storage of the entire array of data, which brings the processing of data much closer to online mode. The proposed platform allows improving the quality of the educational process, to increase its orientation to practical experience and to reflect the current state of AI synergy through Fog/Edg/Cloud with IoT.

/pdf/a-mixed-fog-edge-aiot-robotics-education-approach-based-on-3oq5iv59pp.pdf

A Mixed Fog/Edge/AIoT/Robotics Education Approach based on Tripled Learning.

A product, service consumer experience qualities were reviewed, definition “consumer experience”, concept definition of this term and the proposed term rationale were proposed; the consumer experience documenting form within the web environment and subjective information demand reasons, in particular, the consumer experience, were reviewed. Web forums, as the subjective information accumulation environment, social and communicative properties of the web forums and informative parts of their participants in the consumer experience exchange were studied. Technical structure of the web forum information content was reviewed for its compliance with structure of communication process between the web forum participants. It was learned that the technical structure reflects data base structure only and it may not be utilized for analysis of the communication process between the web forum participants. In order to build a model, the communication structure of the web forum information content was studied. Such communication structure units, as topic situation and atomic situation, were implemented and formalized, their distinction principles in discussion were established that allowed to esteem the web forum information content in terms of communication put into a text form. A communication structure model of the web forum information content was made that enabled the discussion text investigation by communicative constituents for subsequent processing to detect the consumer experience. The consumer experience model was created in the web forum information content, based on the consumer experience structure that made it possible to make the consumer experience expression construction models.

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Review of definition "consumer experience" and its qualities.

/pdf/mbti-principles-in-detecting-emotional-manipulators-among-1xd5518csx.pdf

Yuliia Malynovska

Papers

MBTI Principles in Detecting Emotional Manipulators among Digital Platforms Users.