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Yunhui Huang
Researcher at Nanjing University
Publications - 16
Citations - 306
Yunhui Huang is an academic researcher from Nanjing University. The author has contributed to research in topics: Product (category theory) & Currency. The author has an hindex of 7, co-authored 15 publications receiving 215 citations. Previous affiliations of Yunhui Huang include Xiamen University & The Chinese University of Hong Kong.
Papers
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Journal ArticleDOI
When Do Objects Become More Attractive? The Individual and Interactive Effects of Choice and Ownership on Object Evaluation
Yunhui Huang,Lei Wang,Junqi Shi +2 more
TL;DR: The results suggest that while the ownership effect could be attenuated by perceived choice, the choice effect is stable even under the influence of perceived ownership.
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Sex differences in framing effects across task domain
Yunhui Huang,Lei Wang +1 more
TL;DR: In this paper, the authors investigated how task domain moderated sex differences in framing effects and found that females exhibited stronger responses to negative frames while males did not show significant framing effects in different task domains.
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Online customer reviews and consumer evaluation: The role of review font
TL;DR: In this article, the authors investigated the impact of customer reviews on consumer evaluation under an easy-to-read (vs. difficult-to read) review font and found that the feeling of ease in reading led consumers to judge the reviewers as more credible.
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Physical proximity increases persuasive effectiveness through visual imagery
Yanli Jia,Yanli Jia,Yanli Jia,Yunhui Huang,Yunhui Huang,Yunhui Huang,Robert S. Wyer,Robert S. Wyer,Robert S. Wyer,Hao Shen,Hao Shen,Hao Shen +11 more
TL;DR: This article found that consumers' physical distance from the verbal description of an event or a product can influence their beliefs in its implications, such as the likelihood of surviving an airline crash, and being close to the description of a commercial product.
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How Attachment Affects the Strength of Peer Influence on Adolescent Consumer Behavior
Yunhui Huang,Lei Wang,Junqi Shi +2 more
TL;DR: The authors examined how attachment affected the peer influence on adolescent consumer behavior and found that attachment toward family and toward peers emerged together, while attachment avoidance decreased the tendency to shop often with friends and the motivation to comply in a purchase.