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Yunhui Huang

Researcher at Nanjing University

Publications -  16
Citations -  306

Yunhui Huang is an academic researcher from Nanjing University. The author has contributed to research in topics: Product (category theory) & Currency. The author has an hindex of 7, co-authored 15 publications receiving 215 citations. Previous affiliations of Yunhui Huang include Xiamen University & The Chinese University of Hong Kong.

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When Do Objects Become More Attractive? The Individual and Interactive Effects of Choice and Ownership on Object Evaluation

TL;DR: The results suggest that while the ownership effect could be attenuated by perceived choice, the choice effect is stable even under the influence of perceived ownership.
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Sex differences in framing effects across task domain

TL;DR: In this paper, the authors investigated how task domain moderated sex differences in framing effects and found that females exhibited stronger responses to negative frames while males did not show significant framing effects in different task domains.
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Online customer reviews and consumer evaluation: The role of review font

TL;DR: In this article, the authors investigated the impact of customer reviews on consumer evaluation under an easy-to-read (vs. difficult-to read) review font and found that the feeling of ease in reading led consumers to judge the reviewers as more credible.
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Physical proximity increases persuasive effectiveness through visual imagery

TL;DR: This article found that consumers' physical distance from the verbal description of an event or a product can influence their beliefs in its implications, such as the likelihood of surviving an airline crash, and being close to the description of a commercial product.
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How Attachment Affects the Strength of Peer Influence on Adolescent Consumer Behavior

TL;DR: The authors examined how attachment affected the peer influence on adolescent consumer behavior and found that attachment toward family and toward peers emerged together, while attachment avoidance decreased the tendency to shop often with friends and the motivation to comply in a purchase.