Z
Zaharna
Researcher at American University
Publications - 1
Citations - 75
Zaharna is an academic researcher from American University. The author has contributed to research in topics: Soft power & Public diplomacy. The author has an hindex of 1, co-authored 1 publications receiving 68 citations.
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The Soft Power Differential: Network Communication and Mass Communication in Public Diplomacy
TL;DR: In this article, the authors argue that advocacy NGOs are successfully creating soft power using relational, network-centric public diplomacy, while the United States, on the other hand, struggles to wield its soft power and continues to apply the outdated information, media-driven approach to its public diplomacy efforts.