The purpose of this paper is to study the interrelationships among electronic word of mouth (eWOM), destination image, tourist attitude, and travel intention in the tourism industry In addition, the paper examines the effect of sociodemographic characteristics on the research variables A 10 min pen and paper questionnaire was distributed to international tourists in Isfahan through a nonprobability, convenience-sampling approach Reliability and validity of the measurement scale were established through average variance extracted (AVE), Cronbach's alpha analyses, and intercorrelation analyses A structural equation model (SEM) test with maximum likelihood estimation was performed to test the relationship among the research variables using 264 participants In addition, the possible influence of sociodemographic characteristics on the research variables was analyzed using an ANOVA The empirical results from the structural model suggest that: (1) eWOM positively influences the destination image, tourist attitude and travel intention; (2) destination image and tourist attitude have a significant relationship with intention to travel; (3) destination image positively affects tourist attitude, and (4) the socio-demographic characteristics influence using eWOM, destination image, tourist attitude, and travel intention Implications and future research issues were discussed

Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach

The role of product brand image and online store image on perceived risks and online purchase intentions for apparel

Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model

Purpose – The purpose of this study is to interpret consumers' emotion in their consumption experience in the context of mobile commerce from an experiential view. The study seeks to address concerns about the experiential aspects of mobile commerce regardless of the consumption type. For the purpose, the authors aims to propose a stimulus‐organism‐response (S‐O‐R) based model that incorporates both utilitarian and hedonic factors of consumers.Design/methodology/approach – A survey study was conducted to collect data from 293 mobile phone users. The questionnaire was administered in study classrooms, a library, or via e‐mail. The measurement model and structural model were examined using LISREL 8.7.Findings – The results of this research implied that emotion played a significant role in the mobile consumption experience; hedonic factors had a positive effect on the consumption experience, while utilitarian factors had a negative effect on the consumption experience of consumers. The empirical findings als...

Factors influencing consumption experience of mobile commerce: A study from experiential view

Purpose – The purpose of this paper is to identify website characteristics that affect customer evaluations and satisfaction with online stores at two interaction points – when the order is placed and after the order has been fulfilled.Design/methodology/approach – Using data collected by bizrate.com, data collected from customers of thousands of online stores, the analysis focuses on the changes in the relationships between website characteristics and customer ratings. Data for two‐time periods, 15 months apart, are used to determine the stability in the observed relationships.Findings – Order fulfillment variables, particularly on‐time delivery, dominate the effects on overall customer evaluations and satisfaction. The statistical significance of other online store attributes, however, changes as differences are observed between 2003 and 2004.Research limitations/implications – The online environment is dynamic and the paper captures some of the changes in the relationships between website attributes an...

Effects of online store attributes on customer satisfaction and repurchase intentions

– The purpose of this paper is to investigate e‐tail store attributes that develop customers' positive perceptions of e‐tail store image, and determines whether or not they develop a sense of loyalty to an e‐tailer., – Acknowledging the importance of customer retention, this paper is designed to examine e‐customer loyalty intentions toward the e‐tailer. To understand the concept of loyalty toward an e‐tailer, this study focuses on the importance of the final stage of the customer decision‐making process: post‐purchase evaluation. This paper develops a model that describes the extent to which e‐tail store image (derived from a set of e‐tail store attributes) indicates patronage intentions and finally predicts customer loyalty. We use the structural equation modeling to test the model and hypotheses., – Results in this paper indicate that e‐tail store image is derived from e‐merchandise, e‐service, and e‐shopping atmosphere attributes, all of which support the way consumers shop. A favorable e‐tail store image positively influences e‐patronage intentions, which thus leads to e‐loyalty., – The research in this paper provides a conceptual model that will help e‐retailers better articulate how and why consumers may be e‐loyal shoppers. Second, the research identifies attributes, unique to online shopping that serve as the basis for conceptualizing e‐tail image as a second order factor.

Zee Sun Yun

Papers

Developing Customer Loyalty from E-tail Store Image Attributes

Developing customer loyalty from e‐tail store image attributes