Z
Zillur Rahman
Researcher at Indian Institute of Technology Roorkee
Publications - 75
Citations - 2362
Zillur Rahman is an academic researcher from Indian Institute of Technology Roorkee. The author has contributed to research in topics: Total quality management & Quality (business). The author has an hindex of 22, co-authored 75 publications receiving 1444 citations. Previous affiliations of Zillur Rahman include Indian Institutes of Technology.
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Consumer engagement in online brand communities: a solicitation of congruity theory
TL;DR: It is suggested the value of developing their OBCs to exhibit congruence with customers’ self-image and value, which in turn, will contribute to the development of brand loyalty and furthers insight into the domain of social media marketing.
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Measuring consumer perception of social media marketing activities in e-commerce industry
Mayank Yadav,Zillur Rahman +1 more
TL;DR: It was revealed that perceived SMMA positively influenced purchase intention and brand equity; which endorses the nomological validity of the developed scale.
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Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents
TL;DR: In this article, the authors examined the impact of trust and subjective norm on consumers' attitude and behavioural intention towards adopting self-service hotel technologies (SSHTs) in the offline hospitality context.
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Roles and Resource Contributions of Customers in Value Co-creation ☆
Amit Kumar Agrawal,Zillur Rahman +1 more
TL;DR: In this article, a conceptual framework of value co-creation is presented to determine the various roles played and resources contributed by customers in the cocreation of value, and a customer empowerment through adoption of modern technologies has accelerated the process of joint value creation between firms and their customers.
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Consumers’ Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors
Yatish Joshi,Zillur Rahman +1 more
TL;DR: In this article, the authors investigated the psychological factors that predict the sustainable purchase behavior of educated young consumers and found that the drive for environmental responsibility, spirituality and perceived consumer effectiveness are the key psychological determinants of consumers' sustainable purchase decisions.