Showing papers by "IMS Unison University published in 2015"

Dynamic performance assessment of a supply chain process: A case from pharmaceutical supply chain in India

Abstract: Purpose – A variety of tools are available to measure supply chain efficiency, but there are a few methods available for assessing efficiency in dynamic environments. The purpose of this paper is to illustrate the use of data envelopment analysis (DEA) with the help vector auto regression in measuring internal supply chain performance in dynamic environment. Design/methodology/approach – Two DEA models were developed – the static DEA that is traditional DEA methodology and the dynamic DEA. The models are further enhanced with scenario analysis to derive more meaningful business insights for managers in making benchmarking and resource planning decisions. Findings – The results demonstrate that lagged effects can lead to changes in efficiency scores, rankings, and efficiency classification. So, using static DEA models in dynamic environment can be potentially misleading. Using impulse response analysis it has been seen that shocks given to marketing strategy in MR affects more at each of the decision-makin...

Factors Affecting e-Waste Management: An Interpretive Structural Modeling Approach

Abstract: In last few years the electronics industry has shown tremendous growth and is recognized as one of the engines of economic development not in India, but also whole world. The last decade has seen tremendous growth in the field of information technology in developed as well as developing countries including India. This growth, combined with rapidly increasing product obsolescence and consumer choices, has brought in a new kind of waste -- electronic waste or e-waste. This ever-increasing waste has very complex characteristics and requires an equally complex set of efficient technology and processes to deal with it. The objective of this paper is to develop the relationships among the identified e-waste management factors. Further, this paper is also helpful to understand mutual influences of factors and to identify those factors which support other factors (driving barrier) and also those factors which are most influenced by other factors (dependent factors). The Interpretive Structural Modeling (ISM) methodology is used to evolve mutual relationships among these factors.

Effect of Contention Windows Size in Binary Exponential Back of Algorithm

Abstract: Binary Exponential Back off rule are widely used as a Network Congestion dodging or collision resolution protocol during this paper we tend to analysis the result of back down issue and contention window size on exponential rule. The analysis has been taken in saturation turnout and medium access delay of a packet for a given range of node N. Binary exponential may be a special case of exponential Back off once r=2. Where r may be a back off issue r=1.2, 1.5, 1.7, 1.9, 2 a all simulation result are obtained through Mat lab (Matrix Laboratory) simulation Language.

Films and Destination Promotion: An Exploratory Study

Abstract: Film tourism is quite a new concept; it is also referred to as film-induced or movie-induced tourism. It promotes the tourism advantage induced for any destination or country due to its exposure to public through the film media. This concept is at its nascent stage in the world. Many countries are found to work on this concept after realizing the benefits which can be reaped by their people, society and economy as a whole. Every theory, if advantageous, also tends to present some challenges. This mode of tourism promotion has its own benefits and challenges too for the administration, but, it depends on the government: local and central both, to make use of the concept in the manner befitting most for the locales and the economy. The international or worldwide famous films have been found to do wonders to the inflow of tourist for the country and shooting destinations in specific. Various governments have also started playing a significant role, and contributing by providing assistance to the film producers. In India we've had films promoting various destinations in the country itself through our own Bollywood, whereas some films under the international banner also have had some scenes or part of the film shot in the country. It would be of immense benefit to use this concept for the tourism industry of the country, but before that, it is essential to be prepared to deliver the required infrastructure and facilities. The study of this model is quite complex and requires an exhaustive research to understand the benefits (in exact measures) any country can reap for its economy. This paper aims to induce further research in the field and integrate the efforts and research in the field of tourism and management.

Starbucks: Adapting in the Indian Market

Abstract: Starbucks is a coffee retail chain based in the United States of America and is expanding its global footprint by increasing its presence in the Indian market. The Indian market is quite different as the coffee consumption in India is very low - with consumption of only 82 grams per capita as compared to 4 kilograms per capita in the USA. Research in India has indicated that most people go to a cafe to socialize and form stronger personal and business relationships, and not merely for drinking coffee. Realizing this trend, Starbucks has customized its store ambience along with customization of its product offerings. To penetrate the price sensitive Indian market, the products are also priced lower as compared to the prices in the USA, but the prices have been kept relatively high as compared to major competitors like Cafe Coffee Day and Barista Lavazza. The case analyzed the evolution of Starbucks and its global vision and strategy, the challenges faced by it in India, and why and how Starbucks is adapting to the local tastes and preferences, is expanding its footprint aggressively to combat the competition and is also maintaining its premium imagery as the low price strategy may dilute its global brand appeal. The real challenge for the company in India is penetrating the coffee retail market and developing superior offerings through adaptation.