Showing papers by "London Business School published in 1974"
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01 Jan 1974TL;DR: Greensted, A. S. Jardine and J. D. MacFarlane as mentioned in this paper presented the Essentials of Statistics in Marketing (ESIM), a collection of statistics in marketing.
Abstract: Essentials of Statistics in Marketing. By C. S. Greensted, A. K. S. Jardine and J. D. MacFarlane. London, Heinemann, 1974. xi, 257 p. 914″. £4·75 (hardbound); £2·50 (paperbound).
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