Showing papers by "Penn State College of Communications published in 2000"

Privacy Concerns and Consumer Willingness to Provide Personal Information

Abstract: The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers’ direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers are willing to make when they exchange personal information for shopping benefits. The findings indicate that public policy and self-regulatory efforts to alleviate consumer privacy concerns should provide consumers with more control over the initial gathering and subsequent dissemination of personal information. Such efforts must also consider the type of information sought, because consumer concern and willingness to provide marketers with personal data vary dramatically by information type.

Dimensions of Privacy Concern Among Online Consumers

Abstract: The Federal Trade Commission (FTC) is one of many organizations studying influences on consumer privacy online. The authors investigate these influences, taking into consideration the current body of literature on privacy and the Internet and the FTC’s core principles of fair information practice. The authors analyze these influences to assess the underlying factors of privacy concern online. The authors examine the current recommendations and actions of the FTC in light of the results of an e-mail survey of online consumers in the United States that assessed their attitudes toward privacy online. The authors find that the FTC’s core principles address many of online consumers’ privacy concerns. However, two factors not directly incorporated in the five principles, the relationships between entities and online users and the exchange of information for appropriate compensation, may influence consumers’ privacy concerns.

Levels of Success in Implementing Information Technologies

Abstract: In this essay I argue that the key to implementing information technologies successfully in higher education rests on the convergence of three factors. First, an innovation must be properly framed in terms of stakeholders' expectations. Second, an environment favorable to innovation must be present. Finally, the pros of specific attributes of innovations must outweigh their cons. The seven other conditions, in which one or more of these factors are not positively weighted, result in differing degrees of success with different implications for leadership in educational institutions.