Showing papers by "University of Applied Sciences, Mainz published in 2022"
01 Jan 2022
22 citations
TL;DR: In this paper, the authors used cognitive-affective personality system theory to explain how macrolevel development affects employee behavior and found that digital transformation is changing the employee skills that organizations need to succeed, and that it is increasingly important for employees to proactively develop their skills.
20 citations
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TL;DR: Marketing: Principles of Customer-Centric Business Management as mentioned in this paper is a concise text for undergraduate introductory marketing courses that gives insight into the most important areas of the discipline and brings together theory and practical perspectives.
Abstract: Marketing: Principles of Customer-Centric Business Management is a concise text for undergraduate introductory marketing courses. It gives insight into the most important areas of the discipline and brings together theory and practical perspectives.°°°°The contents:°°– Marketing as an applied science°°– Marketing planning°°– Objectives and strategies in marketing°°– Buyer behaviour°°– Market research°°– Brand, product, sales, pricing, sales promotions and market communications decisions°°– Marketing programme coordination°°°°This textbook is distinctive for several reasons: it builds on a comprehensive section on customer behaviour and takes up behavioural perspectives for an analysis of contemporary marketing, it emphasizes qualitative methods in all areas of market research, and it connects the chapters with a marketing plan activity that encourages students to progressively develop a marketing plan for a product of their own choosing.
1 citations
01 Jan 2022
TL;DR: Das Fachlexikon is das Standardwerk für Studium, Wissenschaft und Praxis der Sozialen Arbeit as discussed by the authors .
Abstract: Das Fachlexikon ist das Standardwerk für Studium, Wissenschaft und Praxis der Sozialen Arbeit. Die 9. Auflage umfasst rund 1.500 Stichwörter, deren Auswahl sich an den Bedürfnissen der Sozialen Arbeit orientiert.
07 Jun 2022
TL;DR: Nauroth et al. as discussed by the authors proposed a system for IT-Sicherheitsmanagements im Unternehmen (OSIMU) in which the key 'share' returned an object instead of string.
Abstract: No AccessIT-SicherheitJun 2022Organisation des IT-Sicherheitsmanagements im UnternehmenMarkus NaurothMarkus NaurothSearch for more papers by this authorhttps://doi.org/10.3139/9783446473478.003SectionsAboutPDF ToolsAdd to FavoritesDownload CitationTrack CitationsCopy LTI LinkPDF key 'share (en)' returned an object instead of string.FacebookTwitterEmailLinkedIn previous chapternext chapter FiguresReferencesRelatedDetails 2022Pages: 43-59Print ISBN: 978-3-446-47223-5eISBN: 978-3-446-47347-8 Copyright & Permissions© 2022 Carl Hanser Verlag GmbH & Co. KGPDF downloadLoading ...
Dissertation•
01 Nov 202210 Oct 2022
01 Jan 2022
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TL;DR: Das Fachlexikon is das Standardwerk für Studium, Wissenschaft und Praxis der Sozialen Arbeit as mentioned in this paper .
Abstract: Das Fachlexikon ist das Standardwerk für Studium, Wissenschaft und Praxis der Sozialen Arbeit. Die 9. Auflage umfasst rund 1.500 Stichwörter, deren Auswahl sich an den Bedürfnissen der Sozialen Arbeit orientiert.
TL;DR: In this paper , a psychoanalytische perspektive in Hinblick auf das Anschauen von Gewaltbildern ein is presented.
Abstract: Dieser Text nimmt eine psychoanalytische Perspektive in Hinblick auf das Anschauen von Gewaltbildern ein. Ziel ist, mit und in Distanz zu Sigmund Freud an einer Ethik des Visuellen zu arbeiten, die im Betrachten nicht die Gewaltverhältnisse reproduziert, die zur Entstehung der Bilder geführt haben (Die ausführliche Version dieses Textes ist erschienen in: Hentschel: Schauen und Strafen. Gegen Lynchen. Kulturverlag Kadmos, Berlin 2021). Es soll deutlich werden, dass das Bezeugen von Gewalt nicht getrennt gesehen werden kann vom Erzeugen von Gewalt.
TL;DR: The proposed “sensitivity-implied tail-correlation matrix” allows for a simple deterministic risk aggregation approach which reasonably approximates the true aggregate risk measurement according to the complete multivariate risk distribution.
Abstract: Tail-correlation matrices are an important tool for aggregating risk measurements across risk categories, asset classes and/or business segments. This paper demonstrates that traditional tail-correlation matrices—which are conventionally assumed to have ones on the diagonal—can lead to substantial biases of the aggregate risk measurement’s sensitivities with respect to risk exposures. Due to these biases, decision-makers receive an odd view of the effects of portfolio changes and may be unable to identify the optimal portfolio from a risk-return perspective. To overcome these issues, we introduce the “sensitivity-implied tail-correlation matrix”. The proposed tail-correlation matrix allows for a simple deterministic risk aggregation approach which reasonably approximates the true aggregate risk measurement according to the complete multivariate risk distribution. Numerical examples demonstrate that our approach is a better basis for portfolio optimization than the Value-at-Risk implied tail-correlation matrix, especially if the calibration portfolio (or current portfolio) deviates from the optimal portfolio.
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TL;DR: Das Fachlexikon is das Standardwerk für Studium, Wissenschaft und Praxis der Sozialen Arbeit as discussed by the authors .
Abstract: Das Fachlexikon ist das Standardwerk für Studium, Wissenschaft und Praxis der Sozialen Arbeit. Die 9. Auflage umfasst rund 1.500 Stichwörter, deren Auswahl sich an den Bedürfnissen der Sozialen Arbeit orientiert.
01 Jan 2022