Western Connecticut State University

About: Western Connecticut State University is a education organization based out in Danbury, Connecticut, United States. It is known for research contribution in the topics: Podostemaceae & Population. The organization has 370 authors who have published 655 publications receiving 13789 citations. The organization is also known as: Western & WCSU.

Managing social norms for persuasive impact

Abstract: In order to mobilise action against a social problem, public service communicators often include normative information in their persuasive appeals. Such messages can be either effective or ineffective because they can normalise either desirable or undesirable conduct. To examine the implications in an environmental context, visitors to Arizona’s Petrified Forest National Park were exposed to messages that admonished against the theft of petrified wood. In addition, the messages conveyed information either about descriptive norms (the levels of others’ behaviour) or injunctive norms (the levels of others’ disapproval) regarding such thievery. Results showed that focusing message recipients on descriptive normative information was most likely to increase theft, whereas focusing them on injunctive normative information was most likely to suppress it. Recommendations are offered for optimising the impact of normative messages in situations characterised by objectionable levels of undesirable conduct.

Handbook of Parametric and Nonparametric Statistical Procedures: Third Edition

Abstract: Called the "bible of applied statistics," the first two editions of the Handbook of Parametric and Nonparametric Statistical Procedures were unsurpassed in accessibility, practicality, and scope. Now author David Sheskin has gone several steps further and added even more tests, more examples, and more background information-more than 200 pages of n

The Importance of Father Love: History and Contemporary Evidence:

Abstract: This article explores the cultural construction of fatherhood in America, as well as the consequences of this construction as a motivator for understudying fathers—especially father love—for nearly...

Lyme Disease Testing by Large Commercial Laboratories in the United States

Abstract: Background Laboratory testing is helpful when evaluating patients with suspected Lyme disease (LD). A two-tiered antibody testing approach is recommended, but single-tier and non-validated tests are also used. We conducted a survey of large commercial laboratories in the United States to assess laboratory practices. We used these data to estimate the cost of testing and number of infections among patients from whom specimens were submitted.