Showing papers in "Fashion & Textile Research Journal in 2008"

The Effects of Perceived Experiential Marketing Activity on Consumers' Attitude toward Apparel Brands

Abstract: : Active exploitation of experiential marketing is now practiced in diverse range of apparel brands such as lux-ury, sports and casual brands. Under such a market environments, this study attempts to verify the effects of consumer’sexperiential marketing perception by analyzing the formation process of brand attitude. The path from experiential mar-keting strategic modules (sense, feel, think, act, and relate) to brand loyalty is mediated by brand affect and brand trust.Two sports brands were selected as stimuli brands, and a survey was conducted on 286 consumers in their 20s and 30s.The study validates the importance of sense/feel marketing for apparel brands as it had extensive effects on brand affectwhich is highly significant in the formation of brand loyalty. As a result of comparative analysis of brand attitude and thepath model of its formation for two brands which were different in consumers’ perception of experiential marketing brandactivities, the study realized that the higher the level of perceived experiential marketing, the higher the levels of brandaffect, brand trust and brand loyalty. In particular, for brands perceived as actively engaged in experiential marketing, thepath from the perception of experiential marketing activity to brand loyalty was clearly segmented between sensibility andrationality as sense/feel marketing had significant effects only on brand affect, and act/relate marketing only on brand trust.This study verifies the positive effects of perceived experiential marketing activities of apparel brands on brand equity,and proposes the strategic appropriateness of experiential marketing that embeds sensibility and feeling appeals. Key words : experiential marketing, brand attitude, brand affect, brand trust, brand loyalty

A Study on the Satisfaction Level with the Purchasing and Size of Ready-to-Wear for Middle-aged Women

Abstract: This study aims to present the basic information on ready-made clothes production for middle-aged women by examining the clothing-related problems due to the body-shape changes of middle-aged women, and accordingly analyzing the satisfaction level with the purchasing and size of ready-made clothes among the 40-50's women. For this study, a survey was conducted to find out the satisfaction level with the purchasing and size of ready-made clothes. Among the total of 450 copies of questionnaires, 443 were collected, 400 of which were used in the analysis leaving out the rest imperfect ones. SPSS 11.0 Program was used in data analysis to get the frequency and percentage of each item. As for the preferred styles according to the age, respondents aged 45-49 preferred sweaters and trousers most, while most of middle-aged women preferred blouses and trousers most. As for the preferred styles according to occupations and body figures, most of middle-aged women preferred blouses and trousers most. The findings of this study examining the actual conditions of ready-made clothes purchase and wearing, and size satisfaction among the 40-50's women, who will be at the center of the aging populations in the Super-aged society highlight the need to correct the problems of adherence only to the prices, measures, and aesthetic aspects of fashion trends, to meet the requirements and preferences of ready-made clothes for aging women, and fulfill satisfactory functions according to the body figures in the upcoming Super-aged society.

Relationship between Store Image Evaluation, Customer Satisfaction, and Repurchase Intention according to the Types of Internet Fashion Shopping Malls

Abstract: This study aims to identify whether shopping malls affect customer satisfaction significantly according to the store image assessment of consumers after their purchases. This comparative study on the store image and satisfaction level according to shopping mall type is supposed to offer useful basic data for developing a niche market while establishing market segmentation strategies for internet fashion shopping malls. As a result of an empirical analysis, it was found that important standards for assessing the store image of internet fashion shopping malls include product and information service, customer service after purchase, atmosphere, convenience and reliability, and all five factors were shown to affect the satisfaction level for all general malls significantly. However, product and information service and convenience were shown not to be significantly influential to the satisfaction level for fashion specialty mall. In addition, customer satisfaction was found to affect the customers' intention to repurchase and word of mouth. Therefore, if marketing managers of internet fashion shopping malls elevate customer satisfaction by managing the store image before the customers' purchase, they can attract customers to repurchase intention and ultimately prompt a word of mouth effect.

The Evaluation on Functionality with Material-improved Working Uniform of Construction Field

Abstract: : The purpose of this study is to examine the functionality with material-improved working uniform(protocol,P) and current working uniform(control, C). Movement functionality evaluation of material-improved working uniformwas carried out through sensory evaluation of working uniform. And Oxygen uptake was explored to different workinguniform(P, C) in relation to a physiological functionality measurement. The results have been shown as follows: It wasfound that the workers feel uncomfortable with the parts of the wrist, the back width, the shoulder seam and the sidein the current working uniform when they move their arms up and down, but the inconvenience has been reduced in thematerial-improved working uniform. And It was found that the workers feel uncomfortable with the parts of the backwidth, the wrist and the side seam of the jacket, and the waist, the hips and the thigh of the trousers in the current work-ing uniform when they move their waist, but the inconvenience has been reduced in the material-improved working uni-form. In the current working uniform, it was also found that they feel uncomfortable with the parts of the horse ridingposition in which they stand straight in their slightly bended knees, with the parts of the hips, the side seam, the thighand the knees when they crouch down, and with the parts of the hips and the thigh when they put one of their legs ontoa higher place. However, the inconvenience was reduced in the material-improved working uniform. Oxygen uptake,which was measured to assess physiological dressing functionality, was found to be higher when people work in an uncom-fortable uniform than when they work in a uniform of better functionality by an increase in metabolic rate, which can bea cause of workers' inefficiency of fatigue.Key words : construction field, working uniform, oxygen uptake, uncomfortable area, movement functionality

Comparison of the Salesperson's Service on Fashion Retailing Formats - Focused on Department Store, Discount Store, and Outlet Store -

Abstract: This paper was to examine the salesperson's service that the consumer demands in different types of fashion retailing formats including department store, discount store and outlet store. Data has been collected from June to August in 2005 in Pusan and Seoul on subject of 1000 adult over18 years old and 979 pieces were used to analyze. Data analysis was conducted by factor analysis, regression using the SPSS statistics package program. Services in common in 3 fashion retailing formats were "individual concerning", "kindness, courtesy/customer respect", "quick correspondence/convenience", and "product knowledge". Unique services that consumer demanded for the department store were professional and polite attitude; for the discount store, honesty and convenience for refund and exchange; for the outlet store, wide range of product selection. The results has shown that the part of salesperson's service dimensions influenced the consumer's purchase, repurchasing intention and the level of satisfaction. Therefore fashion marketers need to carefully implicate operation and service management depending on the retailing formats.

Natural dyeing of chitosan crossinked cotton fabrics(III) - Amur Cork tree -

Abstract: In this study, the colorants of Amur cork tree were extracted with boiling water. Chitosan crosslinked cotton fabrics have been dyed with aqueous extract of Amur cork tree and their dyeabilities on the fabrics were studied. Additionally the fastness to washing and light were also investigated. Cotton fabrics were treated with a crosslinking agent epichlorohydrin in the presence of chitosan to provide the cotton fabrics the dyeing properties of natural dye(Amur cork tree) by the chemical linking of chitosan to the cellulose structure. This process was applied by means of the conventional mercerizing process. The chitosan finishing and durable press finishing of the cotton fabrics occurred simultaneously in the mercerization bath. On the surface color change, the fabric of no-chitosan finished and no-mordanted has greenish yellow. The more crosslinked chitosan on cotton fabrics has the more turned down greenish on the surface color, as increasing the concentration of chitosan, greenish color turn down to the yellow close the 90o hue angle. In all sorts of fabrics, dyeability(K/S) is slightly affected by the number of manufacturing process and the concentration of chitosan. But only mercerized cotton fabric has higher dyeability (K/S) than mordant treated cotton fabrics. Wash fastness has little different results by each condition, but almost similar values. Light fastness was improved with chitosan treatment on cotton fabric.

The Study on the Perceived Risk and Product Innovativeness Evaluation of Smart Clothing

Abstract: The purposes of this study were to explore the perceived risk of smart clothing, to classify consumers by risk perception of smart clothing, and to investigate the differences among the segmented groups in regard to the evaluation of newness and innovativeness of smart clothing. In addition, the relationship among perceived risk, evaluation of newness and innovativeness of smart clothing were examined. A questionnaire was administered to 338 male and female subjects aged from 17 to 50. Analysis was performed by factor analysis, cluster analysis, ANOVA, and Pearson's correlation analysis. The results showed that the perceived risk of smart clothing was composed of 4 factors: economic risk, social risk, functional risk and physical risk. Consumers were classified into four groups: high risk perception group, low economic risk perception group, low functional risk perception group, and low social risk perception group. ANOVA showed that there were significant differences among four groups regard to the evaluation of newness and innovativeness of smart clothing. High risk perception group most highly evaluated the newness and innovativeness of smart clothing. There were positive correlation among the perceived risks, the evaluation of the newness and innovativeness of smart clothing.

The Effects of Service Quality of Internet Shopping Malls on Consumer Satisfaction and Word of Mouth Intention

Abstract: This study aimed to identify the effects of service quality of internet shopping malls on consumer satisfaction and word of mouth intention. The data were obtained from questionnaires completed by 345 people aged between 20 and 39 living in Busan. The SPSS package was used for data analysis whose methods included factor analysis, ANOVA, cluster analysis and regression analysis. The results of this study were as follows: First, the service quality factors were determined to be reliability, diversity, convenience, accuracy & communicability. Differences among the groups divided by service quality factors were found to be meaningful in consumer satisfaction and word of mouth intention. Second, reliability, diversity, convenience & accuracy significantly affected consumer satisfaction, however all the service quality factors significantly effected word of mouth intention. Finally, consumer satisfaction, reliability, diversity, accuracy & communicability had an significant effect on word of mouth intention. It would be helpful for the managers of internet shopping malls that consumers can be satisfied with right fashion products and efficient inter-communication based on trustfulness in the long-term relationship.

Influence of Consumption Value and Beliefs on Attitudes towards Luxury Brands

Abstract: Despite increasing consumption of luxury brands, research about consumption of luxury brands is limited.The purpose of this article is to gain a deeper understanding of important role of intrinsic consumption motivations in consumption of luxury brands. This article investigated the relationships among consumption motivations, conspicuous consumption belief, Product quality belief, and attitude toward consumption of luxury brands using structural equation modeling. The results reveal that, other-oriented consumers were likely to have strong conspicuous consumption belief,whereas consumers with strong self-oriented value tended to place more importance on product quality attribute of luxury brands. Moreover, Consumers who take into account extended-self tended to have strong conspicuous consumption belief while consumer who put more importance on experientialism were more likely to have greater importance on product quality atthbute. And both conspicuous consumption belief and product quality belief influenced positive attitude formation toward luxury brands.

Dyeing Properties of Morus alba L. Fruit Powder on the Silk Fabric

Abstract: The main colorant of Morus alba L fruit is anthocyanin which is a kind of flavonoid group In this article, the dyeing properties of colorant extracted from Morus alba L fruit were investigated on some silk fabrics The results were as follows: The maximum absorbance of Morus alba L fruit showed at 284 nm, and 516 nm by UV-VIS spectrophotometer The dye adsorption increased according as dye concentration The optimal dyeing temperature was and the dye equilibrium was reached 40 minutes after dyeing The highest K/S value of the colorant obtained at bath ratio 40:1 The effect of pH of dye solution showed higher K/S value at acidic than alkaline condition Almost Mordants except pre-Fe and Sn did not significantly increased dye adsorption The pre mordanted silk fabrics showed RP, P, and post mordanted ones showed PB, GY The color fastnesses to light, washing, and perspiration were modified at pre-Sn mordanted samples

The development of Usability Evaluation Criterion for sensor based smart clothing

Abstract: : Since the late 1990, “Smart clothing” has been developed in a various way to meet user centered design andhuman engineering that considered usability, wearability with clothing. Under this circumstance, research and devel-opment of smart clothing has been demanded usability and wearability test. But, Study of the usability evaluation for sen-sor based smart clothing is insufficient. In this study, we suggest criterion of usability evaluation for sensor based smartclothing that evaluate on the point of view such as wearability of clothing, interaction of clothing and devices, interactionof body and devices. we performed qualitative and quantitative test with developed smart clothing to present usabilityevaluation criterion for sensor based smart clothing. As a result, total 7 categories such as ‘usefulness’, ‘wearability’,‘appearance’, ‘riskness’, ‘facility of management’, ‘perceived change’, were extracted as the usability and wearability cri-terion. Additionally, 28 factors of evaluation criterion for sensor based smart clothing were indicated on the result of thisresearch. This study have meaning to indicate usability evaluation criterion for sensor based smart clothing. Key words :sensor based smart clothing, usability criterion, wearability criterion, qualitative test, quantitative test

A Study on Attitudinal Body Image and Clothing Behavior According to the Body Cathexis

Abstract: : The purpose of this study is to analyze the differences of attitudinal body image and clothing behavior accord-ing to the body cathexis. The data were collected via a self-administered questionnaire from 419 male and female collegestudents in Jechon and analyzed by factor analysis, cluster analysis, t-test and regression. The results of this study wereas follows : 1. Male students were more satisfied with their body than female students. Also it was found that height influ-enced to the body cathexis only to male students. 2. Attitudinal body image and clothing behavior classified into four fac-tors. 3. Male and female students classified into satisfied and unsatisfied group and each group showed different attitudinalbody image and clothing behavior. 4. Different attitudinal body images affected to the clothing behavior according to bodycathexis and gender.Key words: body cathexis, attitudinal body image, clothing behavior 1. 서 론 사람들은 외부에서 주어지는 정보를 오감을 통해 습득하는데 그 중 상당부분을 시각을 통해 받아들이기 때문에 외모와이미지 등은 대인지각에서 매우 중요한 역할을 담당하게 된다.그 이유는 외모가 타인에게 가장 쉽게 정보를 전달할 수 있는가시적 도구이기 때문일 것이다. 최근 생활의 여유가 생기면서외모를 가꾸기 위한 노력이 남녀 불문하고 진행 중인데 특히자신의 장래를 결정하는 가장 중요한 시기인 청년기 대학생들에게는 중요한 의미를 가지게 될 것이다. 물론 어떤 외모가 가장 바람직한지는 시대에 따라 많은 변화가 있어왔고 이는 복식사에 나타난 이상적 신체상을 통해 알 수 있다. 20세기 중반 이후 형성된 이상적 신체상은 마르고 날씬한 여성, 근육이 있고 운동기능이 뛰어난 남성이라는 기준이 존재하고 사람들은 여기에 맞추려 많은 노력을 기울이고 있다. 이렇게 시대가 만든 이상적 신체기준은 사람들의 심리적 부분에까지 영향을 미쳐 자신을 어떻게 바라 볼 것인가에 영향을 주게된다. 이는 곧 자아존중감이 높은 사람의 외모만족이 높은 것이 아니라 외모에 만족할 때 자아존중감이 높아진다(이윤정,2004)는 결과에서 단적으로 설명될 것이다. 즉 외모에 대한 만족은 자신을 긍정적으로 바라보게 함은 물론이고 자신감을 부여하여 사회생활에서 매우 긍정적 영향을 미치게 된다. 25-29세 여성의 62%가 성형수술을 받은 경험이 있는 것으로 파악되었다("62% 성형수술 경험", 2007)는 사실에서 보듯이 외모는최근 사회생활에 있어 매우 중요한 의미를 가지는 것이다.이렇듯 외모의 기준은 변화되지만 그 중요성은 변화되지 않는 상황에서 사람들은 시대의 요구 기준에 따라 신체에 대한느낌을 가지게 되고 이것이 개인의 행복과 사회적 성공에까지연결된다(홍금희, 2006). 따라서 외모를 보다 긍정적 이미지로변화시킬 수 있도록 많은 보조도구들을 활용하게 되는데 그 중한 가지가 바로 의복이다. 의복은 인류와 역사를 함께 해 온도구로서 신체보호라는 기본적인 용도는 물론이고 다양한 욕구를 충족시키는 도구로서 발전되어 오면서 옷을 입는 주체인 인간이 무엇을 원하는지에 따라 선택되고 부여되는 의미도 달라진다. Creekmore(1974)는 신체 이미지가 의복에 반영되므로 긍정·부정적 신체 이미지가 의복에 영향을 준다고 하였다. 즉자신을 어떻게 생각하는지에 따라 의복에게 무엇을 원하는지달라질 것이고 이것이 의복 선택을 결정할 것이므로 의복행동에 영향을 주는 요인으로 신체이미지에 대한 연구가 많이 이루어져 왔다. 선행연구에서는 신체만족도를 신체이미지의 일부로

The Classification of Men's Foot Shape According to Age

Abstract: : The health of foot is connected with individual's health and affects men's activity. In order to develope comfortsocks, both foot size and foot shape must be considered. The purpose of this study was to categorize men’s foot shapeaccording to age using men's foot scan data (with 2005 Size Korea). Factor analysis, Cluster analysis, ANOVA, and Dun-can's test were performed for statistical analysis of the data by SPSS Win 12.00 program. The results are as follows.1. Nine factors constituting the men's foot were extracted through factor analysis and those factors comprised 77.7% oftotal variance.2. On the basis of the cluster analysis, four different foot shapes were categorized.Cluster 1 was characterized by large in toe and ankle size. Cluster 2 was characterized by short foot length, low foot height, and small foot breadth/girth. Cluster 3 was characterized by large and high in foot height.Cluster 4 was characterized by short in foot length and large in foot breadth/girth.3. Distribution of four foot shape clusters from 20 to 70 years in age above were categorized. For the 20 to 29 years inage, cluster 2, while for the over 30 years in age cluster 4 or cluster 3 is the most dominant foot type. A foot breadthin the 50 years over is wider size range than that in the below 49 years. The foot figures of elderly men over 60 yearswere smaller than those of below 60 years. Key words : socks, foot size, foot shape; 양말, 발 사이즈, 발 형태

Analysis on Foot Measurements of Elderly Women for Ergonomic Shoes Design

Abstract: This study was designed to figure out the changes in elderly women's foot size and shape by aging, to proposesize specification for elderly women's shoes, and to produce regression equations using representative measurementsitems to estimate other measurements usually hard to get. Subjects were 118 women of 30-59 years and the 227 elderlywomen over 60 years. Martin's anthropometry was done on the right foot of each subject for 25 items. And 11 indirectmeasurement items were measured on both foot printing sole outline and picture in profile taken by digital camera. Forstatistical analysis on the anthropometric measurements by SPSS program, analysis of variance, post-hoc test(SNK-test),crosstabulation, multiple correlation analysis, regression analysis were performed. The results of the study are as follows.Firstly, it was found that the foot figures of elderly women over 60 years were smaller in girth and width than those ofbelow 60 years. In addition, it was revealed that a big toe and a little toe of elderly women showed a tendency con-centrating to the central axis of feet. The foot index of elderly was smaller in width and girth. Secondly, foot size dis-tribution table of elderly group showed wider size ranges and covered smaller sizes than the below the age of 60, meaningwide variation in foot size of elderly women. Thirdly, the multiple correlation analysis showed high correlation of footlength / girth to other measurements, suggesting these two items could be used as representative items for elderlywomen's shoe size specification as other age groups. Regression equations were produced using foot length / girth to esti-mate other measurements, suggesting such items could be estimated effectively and utilized in on/off-line shoe man-ufacturing shop as heel to big toe length, heel to little toe length, exterior malleouls width, instep girth, ankle girth, etc.These results imply prudent features of elderly women's foot as diversity of foot shape and wide size specification rangeshould be applied for ergonomic shoe design for them.Key words: foot measurement, size specification, elderly women, shoes design

Development of the Standard Size Dimensions and Reference Sizes for Improving Size Suitability of Gloves

Abstract: : The aim of this study was to provide size intervals in hand requisite in design of gloves. In this study, a surveywas administered to gather information about glove manufacturers' sizing systems. In addition, KS glove standards' sizedimensions were analyzed. As well, the ISO hand sizing system was also studied. Based on all the analyses' results, anew glove size intervals were composed. The size comprised the control dimensions of hand length and hand cir-cumference. The size interval was 8mm in hand length and 13mm in hand circumference. The size range was establishedby making the coverage above 80%. The coverage of the new size interval system for an adult's hand was 86.4% and 13sizes were suggested. The coverage of the male size system was 86.0% and 10 sizes were suggested. The coverage ofthe female size system was 87.6% and 8 sizes were suggested. For the unfitted gloves, size ranges based on hand lengthand hand circumference were developed. For the adults group, S, M, L, and XL were suggested and the coverage of thenew size range was 78.8%. For the male group, S, M, and L were suggested and the coverage was 82.3%. For the femalegroup, S, M, and L were also suggested and the coverage was 81.3%.Key words :Size Dimension, sizing system, gloves, hand circumference, hand length

Relationship Between Frictional Sounds and Mechanical Properties of Vapor Permeable Water Repellent Fabrics for Active Wear

Abstract: : Frictional sounds of 8 vapor permeable water repellent fabrics by sound generator were recorded and analyzedthrough FFT fast Fourier transform analysis. The frictional Sounds were quantified by calculating level pressure of totalsound(LPT), the level range(∆L) and the frequency difference(∆f). Mechanical properties were measured by KES-FB.LPT values of specimens finished wet coating were higher than those of other kinds of finishing. ∆L values of specimenslaminated were highest. Absolute values of ∆f were high in the cire finished and laminated specimens. Values for bendingrigidity, shear stiffness and energy required for the compression of coated specimens increased compared with the cirefinished and laminated specimens. Laminated specimens had high values of frictional coefficient and low values of surfaceroughness. Relationship between frictional sounds and mechanical properties analysed by use of correlation coefficientsand stepwise regression. LPT showed significant correlation with elongation, tensile energy, geometrical roughness,weight and thickness. ∆L was highly correlated with tensile linearity, frictional coefficient, and ∆f with tensile linearity,weight and thickness. LPT were revealed to be explained by elongation and weight. ∆L were predicted by tensile linearity,and ∆f by tensile linearity and thickness.Key words: LPT, ∆L, ∆f, mechanical properties, vapor permeable water repellent fabric

Study on the Traits of College Student-Consumers by their Lifestyle Types, the Images of Internet Fashion Shopping Malls, and the Purchasing Behaviors

Abstract: : The study applies lifestyles based on the list of values(LOV) to the college student-consumers, classifies themand compares traits. The study also looks into store images of internet fashion shopping malls and differences in pur-chasing behaviors. The results of the study show that there are three types, namely ‘ self-confidence and pursuit-of-suc-cess type, ‘ family-oriented and responsible type ’ , and ‘ passive and popular-culture-consumer type ’ . Among the elementsconstituting the store images of internet fashion shopping malls, there were considerable differences between groups on ‘ product and information service ’ element and ‘ convenience ’ element. On shopping mall purchasing behavior, the studyconfirmed some differences on 'information source ’ , ‘ product purchase amount ’ , and ‘ payment method ’ when purchasinga product. Furthermore, there were considerable differences on shopping mall satisfaction level and repurchasing inten-tion between groups by lifestyle-type.Key words : LOV, lifestyle, store image, purchasing behavior

A Research Study on the Actual Conditions of Clothing of Disabled Men using Wheelchair

Abstract: The purpose of this study is to investigate the actual conditions of clothing of disabled adult men using wheelchair, to understand dissatisfactions and problems in wearing garment, and to construct basic data to development of the formal wear for wheelchair user. This study conducted survey of 162 men using wheelchair who regularly enjoy the sports for disabled people or who work in society. The results of this study are follows. The majority of wheelchair user tend to wear garment lying or seating. Therefore, they prefer garments that can be easily put on and off. They were dissatisfied mostly with the size of ready-made garment. More than 75% of the subjects tend to repair the purchased formal wear. Shoulder width and bust circumference are too small, jacket length, sleeve length, and slacks length are too big for disabled men using wheelchair. More than 93% subjects tend to prefer T-shirts, because of comfort and easiness to move. The men using wheelchair consider the function and the hygiene of fabric material for T-shirts as the important end.

Evaluation of Comfort and Hand Characteristics of Lining Fabrics

Abstract: The purpose of this study was to evaluate the comfort and fabric hand characteristics of selected lining fabrics made of acetate and polyester. The comfort of the linings was determined by human subjects wearing suit blazers constructed with different lining materials in an environmental chamber controlled at air temperature and 50% relative humidity. The hand characteristics of the lining fabrics were determined by five trained panelists using standard fabric reference samples. The effect of lining fabrics on the subjects' thermal sensations was not statistically significant. But the subjects voted warmer when wearing the polyester surah lined blazer or the polyester taffeta blazer than wearing the acetate blazers. The results of the subjective comfort evaluation indicated that, in general, the subjects rated the acetate linings significantly less sticky, clammy, damp, and non-absorbent than the polyester linings. Acetate surah was rated a little higher than the other acetate fabrics on these comfort descriptors. The results of the subjective hand evaluation indicated that the lining fabrics rated low on the geometric and mechanical hand characteristics and rated moderate on noise. Acetate surah scored the highest on most of the hand characteristics, whereas, polyester taffeta scored the lowest.

Improvement of ECG Measurement for the Elderly’s U-healthcare Clothing Using 3D Tight-fit Pattern

Abstract: In this study a guideline of the 3D-fit pattern for the ECG(electrocardiogram) measurement of elderly's u-healthcare clothes was proposed. In the screening test of the ECG measurement band, ECG peak band was observable at the band pressure of 0.20 kPa. By employing a 3D body image, tight-fit 3D patterns were made at two different reduction rates of 21%(pattern 1) and 33%(pattern 2), and corresponding pressure of both of the clothes were 0.25 kPa and 0.54 kPa, respectively. Typical waves of ECG were found in both stationary and moving position. In terms of the subjective evaluation of the u-healthcare clothes when worn, it was confirmed that reduction pattern 1(0.25 kPa) conveyed comfortable clothing pressure and pleasantness, which is very close to the result of screening test of ECG band experiment. As results, it is recommended that reduction rate should be adjusted, so that clothing pressure is about 0.2 kPa for the elderly's comfortable and efficient u-healthcare clothes.

Preparation and Application of Functional Microsphere(I) A Study on Microsphere Formation and Characteristics of Poly(ethylene-co-vinylacetate) Polymer with TiO 2

Abstract: : Poly(ethylene-co-vinylacetate)(EVA) microspheres were prepared by a thermally induced phase separation.The microsphere formation occurred by the nucleation and growth mechanism in the metastable region. The diluentsused were toluene. The microsphere formation and growth was followed by the cloud point of the optical microscope mea-surement. The microsphere size, which was obtained by SEM observation and particle size analyzer, became decreasedwhen the titanium dioxide(TiO 2 ) concentration was higher. The deodorizing function of the prepared fabrics was studiedby the determination of the decomposing capability for NH 3 . The deodorant activity of these deodorizing fabrics was mea-sured by chromogenic gas detector tubes. The deodorant activity of NH 3 increased with increasing TiO 2 concentrationof EVA microsphere.Key words : poly(ethylene-co-vinyl acetate), microsphere, thermally induced phase separation, titanium dooxide(TiO 2 ),deodorizing 1. 서론 직물용 제로그래피(xerography)는 사무용의 복사기나 레이저프린터용의 마이크로스피어 토너를 이용한 종이 인쇄기술을 직물의 날염에 응용하기 위한 기술로서, 다양화된 소비자의 요구에 빠른 대응 면에서 우수한 시스템이나 직물용으로서는 아직까지 개발초기단계에 머물고 있는 실정이다. 이러한 제로그래피는 종이 인쇄에서 발달한 기술로서 이것을 직물날염에 응용하기 위해서는 고분자상태의 마이크로스피어 제조 및 특성에관한 연구가 더욱 요구된다(Dewitt, 1995; Kim et al., 2003). 고분자 마이크로스피어는 크로마토그래피, 흡수·흡착제, 약물 서방 물질, 난연 물질, 살충제, 상전이물질, 잉크 및 염료등 기능성 물질에 많은 관심과 투자가 이루어지고 있다(Dewitt,1995; Hong et al., 1999). 마이크로스피어의 많은 활용 중 마이크로캡슐은 목적물질을 그 고유의 화학적 성질을 잃지 않고고분자 및 무기화합물의 특수물질로 싸서 천천히 혹은 어떤 다른 외부의 자극에 의해 그 목적물질을 외부에 서방화시키는 것이다. 캡슐 내부에 각각의 물질을 내포할 수 있기 때문에 의학,약학, 공학, 농학 등의 많은 분야에서 이용되고 있다. 마이크로스피어를 제조하는 방법은 중합에 의한 방법과 고분자 용액의물리화학적 처리에 의한 방법으로 크게 분류된다. 중합에 의한마이크로스피어는 유화계면중합, in situ중합, 수계현탁중합, 비수계현탁중합 등에 의해 제조된다. 이 중합에 의한 제조방법이고분자 마이크로스피어 제조에 많이 이용되고 있지만 마이크로스피어를 제조하는데 시간이 많이 걸리는 단점이 있다. 뿐만 아니라 마이크로스피어를 제조하는데 단량체, 개시제, 유화제 등많은 화학물질이 요구되는 단점이 있어 최근에는 열유도상분리(Thermally Induced Phase Separation: TIPS)에 의한 마이크로스피어제조에 관한 연구가 많이 진행되고 있다. 지금까지 TIPS공정에 의한 막 제조에 관한 연구는 많이 있으나 마이크로스피

The Relations between Brand Attachment and Brand Loyalty with regard to Symbolic Consumption Propensity toward Fashion Goods

Abstract: : The Purpose of this study is to research the relations between brand attachment and brand loyalty dependingon symbolic consumption propensity toward fashion goods. Subjects were 391 women in their twenties to fifties who livein Gyungsang Province and have purchased the fashion goods. Frequency analysis, reliability analysis, factor analysis, mul-tiple regression analysis, and one-way layout variance analysis were conducted using SPSS 13.0 as data analysis. The find-ings from the analysis are described in the following: Uniqueness and materialism out of the symbolic consumptionpropensity toward fashion goods had positive effects on the elements of brand attachment such as love, care, and knowl-edge. Brand loyalty was influenced positively by social face sensitivity and materialism among symbolic consumptiontoward fashion goods.Key words :fashion goods, symbolic consumption propensity, brand attachment, brand loyalty 1. 서론 오늘날 기업들은 품질이나 기능에서 제품의 동질화 시대를맞이하면서 다른 기업과의 차이를 위한 특별한 무언가가 필요함을 느끼게 되었다. 마케팅 활동에 있어 기존의 기능성 또는소비자 계발 등을 중심으로 한 시장 차별화나 제품 차별화가아닌 브랜드를 이용한 감성적 차별화 전략이 사용된다. 브랜드는 기업에게 효율적인 차별화의 수단으로 사용되며 소비자에게각 브랜드만이 가지는 특별한 의미를 제공한다. 즉 소비자가 브랜드를 선택하는 것은 브랜드의 상징적인 면을 고려하여 선택하는 것으로 심리적 사회적 가치까지 소비하는 것이다. Silverstein and Fiske(2003)는 앞으로 기업들은 2. 저가의 상품을 판매하거나 아니면 고도화된 소비자의 감성적 욕구를 만족시킬 수 있는 제품을 제공하는 것이 시장에서 살아남는 방법이라고 하였다. 따라서 패션시장에서 살아남기 위해 기업은 고부가가치를 창출할 수 있는 소비자의 감성적 욕구를 충족시키는브랜드를 만들어야 한다. 특히 패션제품은 정서적 애착을 경험하게 되는 빈도가 높은감성적인 제품 중의 하나이자, 다른 제품에 비해 상징성이 높고 이미지 특성이 강한 제품으로 심리적인 애착에도 영향을 미치며, 또한패션제품의 브랜드역시제품의감성적인부분을브랜드로 상징하기 때문에 소비자들은 브랜드에 대해 애착을 가지는 것이다. 따라서 본 연구에서는 패션제품에 관심이 많은 여성을 대상으로 상징적 소비성향을 독특성, 체면민감성, 물질주의 중심으로 파악하여 그에 따른 브랜드 애착, 브랜드 충성도에 어떤 영향을 미치는지 알아봄으로써 소비자의 소비성향이 반영된 현대패션시장의 소비현상과 여성들의 소비가치관을 이해하고, 이를활용하여 패션기업의 효율적인 마케팅 전략에 필요한 자료를제시하고자 한다.

The Persimmon Dye with Experiment of Changing Concentration and Iron-dye Process, its Application Possibility for Textile Design

Abstract: The data for application of mordanting is shown in this experiment by researching dying properties of iron-dye process and concentration changes using persimmon. The strength of persimmon-dying fabrics was controlled by diluting persimmon dye with water and iron mordanting showed the possibility of textile design. The experiments were performed with various conditions processed with iron mordanting liquid by adding water to persimmon-dying liquid and drying well. The most dark color of fabric is observed with the pure persimmon dying without adding water. As the adding water is increased, the color of the fabric is getting lighter with the amount of adding water. After process of iron mordanting, dark color of the fabric turns into dark grey and light color turns into light grey. The possibility of persimmon dying with fabric can be applied in the design of textile with deepened color.

Importance of Store Attribute, VM factors, and Store Loyalty by Consumers' G Sensibility Types for Apparel Store Choice

Abstract: : This study investigated store attributes, VM factors, and store loyalty for store choice behavior by G sen-sibility types. A total of 425 usable questionnaires were obtained from students who enrolled at universities in Busan,Korea. For data analysis, factor analysis, cluster analysis, χ 2 -test, and ANOVA were conducted by using SPSS 10.1. Themajor results were as follows: First, G sensibility was classified into five types: G1(My pace type), G2(Active type),G3(Whimsical type). G4(Mania type), and G5(Sensational type). Particularly, G3 was most highly observed in male andfemale groups. Second, there was significant difference in the importance of store attribute, such as merchandise assort-ment among G sensibility types. Third, there were significant differences in VM factors of store image, physical facilities,and display and layout among G sensibility types. Especially, G5 type consumers considered store image, physical facil-ities, and merchandise display and layout more importantly, than did the other types. Fourth, there was significant dif-ference in store loyalty among G sensibility types. This study discussed managerial implications of visual merchandisingstrategy for apparel retailers.Key words :G sensibility, Store attribute, Visual Merchandising

Natural dyeing of chitosan crossinked cotton fabrics(II)- Gallnut -

Abstract: For the purpose of standardization and practicability of natural dyeing, the mordanting and dyeing properties of gallnut was studied. In this study, the colorants of gallnut were extracted with boiling water. Chitosan crosslinked cotton fabrics were been dyed with aqueous extract of gallnut and their dyeabilities on the fabrics were studied. Additionally, the fastness to washing and light were also investigated. Cotton fabrics were treated with a crosslinking agent epichlorohydrin in the presence of chitosan to provide the cotton fabrics the dyeing properties of natural dye(gallnut) by the chemical link- ing of chitosan to the cellulose structure. The chitosan finishing and durable press finishing of the cotton fabrics carried out simultaneously in the mercerization bath. The dyeability(K/S), which was obtained by CCM observation, remarkably increased as the concentration of chitosan was high. Dye ability of gallnut showed higher toward chitosan treated cotton than controlled cotton fabric under condition at 60 C, for 20 min. The hue value indicated reddish yellow with increasing the crosslinked chitosan concentration. And the color fastness to washing and light was the almost the same.

A Study on Evaluation toward Salesperson Attributes and Consumer's Relationship Continuity

Abstract: The purpose of this study was to consumer's evaluation toward salesperson attributes, satisfaction of salesperson and apparel store on relationship continuity. To this end, a total of 500 questionnaires were distributed to men and women university students and 443 samples were used for the final analysis. Data were analyzed by using frequency, percentage, factor analysis, cluster analysis, One-way ANOVA, crosstabs, Pearson's correlation analysis, regression analysis. The results of this study were as follows; Looking at the effects of evaluation toward salesperson attributes, satisfaction of salesperson on relationship continuity, they showed satisfaction of salesperson had direct influence on relationship continuity extremely when men and women university students are purchasing their clothing. Uniformity, customer orientation, expertise, kindness were as follows. Looking at the effects of evaluation toward salesperson attributes, satisfaction of apparel store on relationship continuity, it showed uniformity has direct influence on maintaining relations extremely when men and women university students are purchasing their clothing. Customer orientation, satisfaction of apparel store, expertise, kindness were as follows. Through this study, it will be applied into program development data for consumer management and education, and salesperson's efficient consumer response as well.

Bicomponent Finishing of Cotton Fabrics(II) - Chitosan and Charcoal -

Abstract: The purpose of this study is to investigate the effect of chitosan treatment on the dyeing of cotton fabric using charcoal as colorants. Particle size of charcoal, dyeability(K/S), SEM morphology of dyed fabrics and color fastness were also investigated. In this study, cotton fabrics were treated with a crosslinking agent epichlorohydrin in the presence of chitosan to provide the cotton fabrics the dyeing properties of natural dye by the chemical linking of chitosan to the cellulose structure. The results obtained were as follows; Mean average diameter of charcoal was 1.44 . According to various conditions, the dyeing effects of 1% chitosan treatment on the dyeing of cotton fabrics using charcoal were the highest with 10%(owb) of charcoal at for 120minutes and non-treatment of cotton fabrics were the highest with 15%(owb) of charcoal at for 150minutes. Overall, K/S value of 1% chitosan treatment of cotton fabrics on the natural dyeing using charcoal was higher than non-treatment of cotton fabrics. It was observed the surfaces of cotton fabrics treated with chitosan were adsorbed with charcoal powders of particle size more than a non-treated chitosan fabric by SEM. The cotton fabrics were dyed with blackish gray color by charcoal gradually according to treating chitosan. The K/S value, that is indicative of dye affinity, became higher as the increase of treated chitosan concentration. The color fastness of charcoal, washing and light fastness was excellent as 4-5 grade.

A Study on Fashion Behavior and Make-up Behavior in terms of the Lifestyle of Post Digital Generation

Abstract: This study is to analyze and examine the relations of lifestyle, fashion behavior, and make-up behavior of post digital generation and to provide the basic data which help to establish and perform the distinctive marketing strategies targeting the post digital generation Subjects were 1,460 male and female undergraduates who attend colleges or universities in Seoul, Busan, and Daegu Average, standard deviation, MANOVA, and ANOVA were conducted using SPSS 120 statistic program The results were as follows: The higher points the group got in all the subfactors regarding information seeking pursuit and sensation intention fascination pursuit, the higher points the group had in the subfactors of fashion behavior and make-up behavior The group with higher fashionenjoyment pursuit appeared to seek after more brand price choice behavior, internet shopping purchasing behavior, fashion information source seeking behavior, and impulse buying behavior in the subfactors of fashion behavior as well as more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior With the group in pursuit of more multi activities, not only were brand price choice behavior and fashion information source seeking behavior in the subfactors of fashion behavior sought after more, but self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior were pursued more as well The more interpersonal relations the group had, the more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior as well as the more brand price choice behavior, fashion information source seeking behavior, impulse buying behavior, other-regarding behavior and independent buying behavior in the subfactors of fashion behavior the group had

An Exploratory Study on Domestic and International Protective Clothing Standard- Focused on ISO, ASTM, CEN, KS-

Abstract: When designing protective clothing, there are something to be considered such as physiological feature of human body, acting range not to restrict physical activity, and effectiveness of material Because the primary objective of protective clothing is to protect human body from danger and it is designed through complex designing process not likely general clothing design However, current evaluation techniques-such as the ISO, the ASTM and the CEN, and KS-provide only the standard to evaluate the primary feature of material (testing, performance requirements, material specification, selection and application, test and care, and so on) There are no standard to evaluate influence for the human body while protective clothing put on Especially, in Korea, there is KS to evaluate protective clothing, but it is partially translated version from ISO because of lack of core technology about this field However, developed countries recognize it is new competitive means in the time of Global Standards and they are competing to make their own standard to global standard for the protective clothing Therefore, it can be great opportunity for Korean clothing and textile industry to revitalize if focusing on research and development for protective clothing design based on physical activity of human body, fit evaluation technique and sizing which is currently no global standard for it and developing our standard to global standard