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Showing papers in "Journal of Advertising Research in 1991"

Journal Article•
The impact of celebrity spokespersons' perceived image on consumers' intention to purchase.

[...]

Roobina Ohanian1•
Emory University1
01 Feb 1991-Journal of Advertising Research

1,178 citations

Journal Article•
A better advertising planning grid.

[...]

John R. Rossiter1, Larry Percy, Robert J. Donovan•
University of New South Wales1
01 Oct 1991-Journal of Advertising Research

330 citations

Journal Article•
Viewers' reactions to racial cues in advertising stimuli.

[...]

Tommy E. Whittler, Joan DiMeo
01 Dec 1991-Journal of Advertising Research

149 citations

Journal Article•
Information content in television advertising: A replication and extension.

[...]

Bruce L. Stern1, Alan J. Resnik•
Portland State University1
01 Jun 1991-Journal of Advertising Research

79 citations

Journal Article•
Impact of positioning and sex-role identity on women's responses to advertising.

[...]

Lynn J. Jaffe1•
College of Business Administration1
01 Jun 1991-Journal of Advertising Research

69 citations

Journal Article•
Music and Information in Commercials: Their Effects with an Elderly Sample

[...]

Gerald J. Gorn, Marvin E. Goldberg, Amitava Chattopadhyay, D. Litvack
01 Jan 1991-Journal of Advertising Research

69 citations

Journal Article•
CPMs versus CPMIs: Implications for media planning.

[...]

David W. Lloyd1, Kevin J. Clancy•
Boston College1
01 Aug 1991-Journal of Advertising Research

48 citations

Journal Article•
Lay audience response to prescription drug advertising.

[...]

Stephen E. Everett
01 Apr 1991-Journal of Advertising Research

41 citations

Journal Article•
How direct comparative ads and market share affect brand choice.

[...]

Cornelia Pechmann1, David W. Stewart•
Saint Petersburg State University1
01 Dec 1991-Journal of Advertising Research

39 citations

Journal Article•
Beyond the quadrant chart: Designing effective benefit bundle strategies.

[...]

Paul E. Green1, Jonathan S. Kim•
University of Pennsylvania1
01 Dec 1991-Journal of Advertising Research

6 citations

Journal Article•
The effectiveness of shopping cart signage: Perceptual measures tell a different story.

[...]

David W. Schumann, Jennifer Grayson, Johanna Ault, Kerri Hargrove
01 Feb 1991-Journal of Advertising Research