Showing papers in "Journal of Broadcasting in 1977"
75 citations
Abstract: (1977). Television's portrayal of minorities and women, 1971‐75. Journal of Broadcasting: Vol. 21, No. 4, pp. 435-446.
27 citations
TL;DR: A series of letters and reports to Representative Lionel Van Deerlin, Chairman of the House Communications Subcommittee, questioned the methodology and assumptions underlying the TV Violence Profile as mentioned in this paper, and the Cultural Indicators Research Team, led by Dr. George Gerbner of the Annenberg School of Communication, replied to these criticisms.
Abstract: Since its inception in 1967, the Television Violence Profile has been the source of periodic discussion between social scientists and the networks. Recently, the debate was renewed with a series of letters and reports to Representative Lionel Van Deerlin, Chairman of the House Communications Subcommittee. The first of these, authored by CBS, questioned the methodology and assumptions underlying the profile. The Cultural Indicators Research Team, led by Dr. George Gerbner of the Annenberg School of Communication, replied to these criticisms in a similar report to Van Deerlin. Both parties then submitted rejoinders. The entire exchange follows in a four‐part series. (Due to the length of the statements, we have, with permission of the authors, edited the reports to include the key sections.) The CBS reports were authored by Dr. David Blank, Vice President and Chief Economist with CBS, Inc.
18 citations
TL;DR: In this article, an analysis of the CBS “final comments on the violence profile” is presented, and the analysis is extended to include the final comments of the entire broadcast program.
Abstract: (1977). One more time: An analysis of the CBS “final comments on the violence profile”. Journal of Broadcasting: Vol. 21, No. 3, pp. 297-303.
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TL;DR: The response of the CBS response to the analysis of the Cultural Indicators Research Team (CIRT) is described in this article, along with the key sections of the response.
Abstract: Below are the key sections of the CBS response to the analysis of the Cultural Indicators Research Team.
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TL;DR: In this paper, the authors studied children's perception of the value of an advertised product and found that children were more likely to believe that the advertised product was more valuable than the real product.
Abstract: (1977). Children's perception of the value of an advertised product. Journal of Broadcasting: Vol. 21, No. 3, pp. 347-354.
TL;DR: A review of methods for reporting factor analysis in mass media research can be found in this article, where the authors present a survey of methods used in the field of mass media analysis.
Abstract: (1977). Reporting factor analyses in mass media research: A review of methods. Journal of Broadcasting: Vol. 21, No. 2, pp. 187-198.
TL;DR: In this article, the authors present a survey of information sources for Pacific islands mass communications: Selected information sources (SIRs) from the Journal of Broadcasting: Vol. 21, No. 2, pp. 215-233.
Abstract: (1977). Pacific islands mass communications: Selected information sources. Journal of Broadcasting: Vol. 21, No. 2, pp. 215-233.