Journal ArticleDOI
A contingency approach to small business and microenterprise development
Vijay Mahajan,Thomas W. Dichter +1 more
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In this article, the authors assert that the strategy for enterprise development is contingent upon certain variables which they proceed to define, and describe the critical tasks which must be addressed to match the requirements of each type of situation, and examine the capabilities an organization must have to address these tasks.Abstract:
A number of retrospective reviews have derived important lessons from the experience of a wide range of enterprise development organizations. Most concentrated, however, on the experiences of the agency commissioning the particular study, rather than examining what kind of enterprise development strategies organizations should adopt in different situations. In this paper the authors assert that the strategy for enterprise development is contingent upon certain variables which they proceed to define. They then describe the critical tasks which must be addressed to match the requirements of each type of situation, and examine the capabilities an organization must have to address these tasks.read more
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