Patent
Context-Based Selection and Presentation of Social Networking System Content and Advertisements
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TLDR
In this paper, a social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals.Abstract:
A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display.read more
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References
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Patent
Method and system for providing online promotions through a social network-based platform
Victoria Ransom,Alain Chuard +1 more
TL;DR: In this article, the authors present a system and methods for providing online promotions integrated with social network-based platforms, such as friend invite features, newsfeeds, minifeeds, other features that display online activities of users and people in the users' social network, notifications, requests, and other social networkbased platform features to deliver messages to members of the one or more social network based platforms further spread the word about the organization's promotion.
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System, method and computer program product for selecting internet-based advertising
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Ali Partovi,Hadi Partovi +1 more
TL;DR: In this article, a system, apparatus, and method for providing targeted content to users of a social network is presented, which can be used to provide advertisements, promotions, and other relevant content to a user of social networks based on analysis of the user's preferences, interests, and tastes as expressed in data contained in the user"s social network.
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Michael Vernal,Wei Zhu,James M. Leszczenski,Joshua E. Elman,David Brookes Morin,Charles Duplain Cheever,Ruchi Sanghvi,Julie Zhuo,Luke Jonathan Shepard +8 more
TL;DR: In this paper, an external system that interacts with users (such as a website) communicates with a social network to access information about the members of the social network, in particular, the external system may determine whether a user is a member of the network and then obtain information about a member and the member's connections within the network.
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