Abstract The paper focuses on the employer branding creation and HR marketing in selected healthcare service providers. The employer branding creation and HR marketing have become an interesting and creative area both in the field of HR management and marketing. The process of the employer branding creation and the conception of HR marketing coming from within the organizations and corporations could an interesting and effective tool that management not only in healthcare service providers could use to create a relationship with their current and also the potential employees. The aim of the article was to find out, among other things, which factors influence the choice of the employer (concerning the selected healthcare service provider). This study was researched on the gender and biological age of the respondents. For research purposes, a structured questionnaire was used. This questionnaire was distributed among selected healthcare service providers in the Czech Republic. The proposed research hypotheses have been verified through research. The statistical method of the Pearson’s Chi-square test was chosen to verify the research hypotheses. This research study has brought the compelling findings. Firstly, that there is a statistically significant relationship between the factors influencing the choice of the employer (the selected healthcare service provider) and the age of the respondents, and secondly that there is a statistically significant relationship between the factors influencing the choice of the employer and the gender of the respondents in selected healthcare service providers in the Czech Republic.

background

https://sciendo.com/pdf/10.2478/mmcks-2020-0006

Hr marketing in terms of hr managers and employees - application e-marketing tools

The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers

https://jces.journals.ekb.eg/article_143661_35ecbaac427788b93fae08e1041df1d7.pdf

Gamification and Essential Determinates of Motivational Level An Application of Self-Determination Theory in Egypt

Today's corporations want to differentiate themselves and be more attractive, popular and interesting for their current and potential employees. HR marketing can help corporations gain a competitive advantage and be different. The purpose of this paper was to determine the current state of use of social media platforms based on the biological age of the respondents and the highest level of education achieved of the respondents in selected corporations in the Czech Republic in the context of HR marketing. The primary data was obtained by a self-administered, structured questionnaire targeted at selected Czech corporations and their employees. The total number of respondents was 588 employees. One research question and two research hypotheses have been formulated. The verification or rejection of null research hypotheses was done through the statistical method of the Pearson's Chi-square test. The results came along with finding that there is a statistically significant relation between the active use of social media platforms and the biological age of the respondents and there is a statistically significant relation between the active use of social media platforms and the highest level of education achieved of the respondents in selected corporations in the Czech Republic.

/pdf/promotion-as-a-variable-of-hr-marketing-in-selected-4r9l9zmda1.pdf

Promotion as a variable of HR marketing in selected corporations in the Czech Republic in the context of digitization

/pdf/linkedin-a-vocational-social-network-as-a-tool-for-promotion-4eei26u2d9.pdf

LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers

Background: Internal marketing is promoted as a way for hospitals to consider both their professional health care workers and their patients. It means that satisfying professional health care workers demonstrated more loyalty and profits for hospitals. Internal marketing motivation comes from professional health care workers who are considered internal marketing as a strategy of job design and service branding for provide the market. Aim: of this study is to assess cognitive awareness of professional heath care workers towards internal marketing in hospitals of Port-Said City. Subjects and Method : Design: a descriptive comparative research design was used to conduct this study. Setting : two hospitals, El-Zohour hospital and Al-Soliman hospital, Port-Said city. Subjects : The study comprised of 64 physicians, 28 pharmacist and 105 nursing staff. Tools: data was collected by using one tool: perception of professional heath care workers towards internal marketing questionnaire. Results : The current study revealed that the professional health care worker in both hospitals showed a moderate level of perception towards internal marketing (62.4%). Conclusion: there was a positive relationship between the professional healthcare workers level of perception related to internal marketing in both hospitals. Moreover, professional health care worker in Al-Soliman hospital had a high level of internal marketing perception than those in El-Zohour hospital . Recommendations: For improving internal marketing through hospitals by managers, develop hospitals philosophy that enhance and support internal marketing behavior, and identify the level internal marketing and develop strategy to improve it.

/pdf/perception-of-professional-heath-care-workers-towards-16fn8p0o.pdf

Hr marketing in terms of hr managers and employees - application e-marketing tools

Citations

The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers

Gamification and Essential Determinates of Motivational Level An Application of Self-Determination Theory in Egypt

Promotion as a variable of HR marketing in selected corporations in the Czech Republic in the context of digitization

LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers

Perception of Professional Heath Care Workers Towards Internal Marketing at Port Said Selected Hospitals

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