Just Within the Limits of the Law: Minors from Consumers of Advertising to Creators of Advertising in Spain
Ricardo Vizcaíno-Laorga,Esther Martínez Pastor,Isabel Serrano Maíllo +2 more
- Vol. 7, Iss: 1, pp 1-23
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TLDR
In this paper, the authors provide an overview of the different lines of research on advertising and minors in Spain over the last 10 years and use it as a basis to argue that the concept of the minor needs to be clarified and multiple regulations need to be unified, which should also be applied to new trends (such as kidgamers and YouTubers).Abstract:
Children have gone from being consumers of advertising to being creators of advertising. This article provides an overview of the different lines of research on advertising and minors in Spain over the last 10 years and uses it as a basis to argue that the concept of the minor needs to be clarified and multiple regulations need to be unified, which should also be applied to new trends (such as kidgamers and YouTubers). This study highlights the need to find, on a global level, more specialized research lines that are more relevant to current realities, such as the YouTuber advertising that kids are exposed to today.read more
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Publicidad y alcohol: situación de España como país miembro de la Unión Europea = Advertising and alcohol: situation in Spain as a member of the European Union
TL;DR: In this paper, the authors determine the status of the legislation on advertising of alcohol in Spain, making a comparison of the situation at European level and analyze the need for improvement, especially in advertising aimed at minors.
Dissertation
Evaluación de la publicidad alimentaria dirigida a niños por televisión en España
TL;DR: In Espana, desde el ano 2005, cuenta con el Codigo de autorregulacion de la publicidad de alimentos and bebidas dirigido a menores (de 12 anos), prevencion de la obesidad and salud (Codigo PAOS), existiendo algunos paises con sistemas mixtos as discussed by the authors.
La persona del menor, su interés superior, su autonomía y el libre desarrollo de su personalidad
TL;DR: The articulo as mentioned in this paper recursuó reflexionar sobre la realidad que comprende la persona del menor, desde el punto de vista juridico, abarcando tres facetas muy implicadas.
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Journal ArticleDOI
Food advertising to children and its effects on diet: review of recent prevalence and impact data
Emma Boyland,Rosa Whalen +1 more
TL;DR: The broader concept of an obesity‐promoting food environment is discussed, before reviewing key, recent international research findings with regard to both the prevalence and effects of food and beverage advertising on children's intake.
Journal ArticleDOI
Prosumidores mediáticos en la comunicación política: El «politainment» en YouTube
TL;DR: In this paper, the authors analyze the role of the political prosumer on Internet and identify the kind of political content Internet users consume and produce, and conclude that the prosumption of "politainment" on Internet is characterized by massive consumption of information but passive reaction with regard to production and participation.
Educomunicación: dEsarrollo, EnfoquEs y dEsafíos En un mundo intErconEctado Media Literacy Education: development, aproaches and challenges in an interconnected world
TL;DR: The Media Literacy Education (MLE) is a theoretical and practical field of study that connects two disciplines: education and communication as discussed by the authors, and it is a heterogeneous and plural field of research.