Open AccessJournal Article
Marketing the Library.
Reads0
Chats0
About:
This article is published in Wilson library bulletin.The article was published on 1979-03-01 and is currently open access. It has received 15 citations till now. The article focuses on the topics: Return on marketing investment & Marketing research.read more
Citations
More filters
Journal ArticleDOI
Library Promotion Practices and Marketing of Library Services: A Role of Library Professionals☆
S. K. Patil,Pranita Pradhan +1 more
TL;DR: In this paper, the authors enumerates the concept of library promotion and marketing of library services and suggests practical solutions, ways and means of marketing the library services in academic environment like university and colleges.
Journal ArticleDOI
Marketing products and services of academic libraries in Ghana
TL;DR: In this paper, the authors discuss the important variables involved in marketing the products and services of academic libraries and emphasise the importance of the quality of service and a focus on the customer.
Journal ArticleDOI
Key Publications in Library Marketing: a review
TL;DR: This article reviewed key contributions to library marketing literature, from the early 1970s through the present, and found that many of the bibliographic citations lead to hundreds of publications authored over the last 30 years.
Journal ArticleDOI
Understanding Ultimate Use Data and Its Implication for Digital Library Management: A Case Study
Michele Reilly,Santi Thompson +1 more
TL;DR: Analysis of data from the University of Houston Digital Library's Digital Cart Service is discussed to determine why images were used, what products were created from the images, and what implications this has on digital library management.
Journal ArticleDOI
Marketing Libraries and Information Services: An Annotated Guide to the Literature
TL;DR: The use of the marketing concept for libraries and information services was an idea which did not appear until after that date as mentioned in this paper, however, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970.