Patent
Mixing and Targeting Content Types/Items for Users to Promote Optimization Goals
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TLDR
In this article, a social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals.Abstract:
A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display.read more
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Social graph that includes web pages outside of a social networking system
TL;DR: In this paper, the authors propose a mechanism for incorporating nodes in the social graph, where the nodes are associated with a web page, and users can interact with the nodes on websites outside of the social networking system, and these interactions are tracked by and reflected back within the social network system.
Patent
Structured objects and actions on a social networking system
Vladimir Fedorov,Naitik Shah,Edward Kenneth O'neil,Lars Eilstrup Rasmussen,Paul Tarjan,Michael Steven Vernal,Carl Philip Sjogreen +6 more
TL;DR: In this article, the authors propose a mechanism for integrating user actions on objects outside of the social networking system in the social graph, by using a tool provided by the social network to define the structure of actions and objects.
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Displaying social networking system entity information via a timeline interface
Blaise Andrew DiPersia,Jeffrey Andrew Kanter,Russell Eric Heddleston,David Ferguson,Thomas Giovanni Carriero +4 more
TL;DR: In this article, a social networking system displays information about a user via a timeline included in a profile page, which summarizes information about the user from the narrative data and provides additional information when viewing the profile page allowing administering users to modify appearance of the timeline or to identify actions for an administering user to take to increase interaction with the profile pages.
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Tools and methods for determining relationship values
TL;DR: In this article, the authors present a system, apparatus, and methods for correlating two items of interest, based on a plurality of data items and characteristics; the data items may include objective and quantitative data, as well as subjective and qualitative data.
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Message board aggregator
TL;DR: In this article, the first message is one of a plurality of messages posted to an online forum and the plurality of message summaries are displayed in the same window of the computer program, contemporaneously with the message.
References
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Patent
Method and system for providing online promotions through a social network-based platform
Victoria Ransom,Alain Chuard +1 more
TL;DR: In this article, the authors present a system and methods for providing online promotions integrated with social network-based platforms, such as friend invite features, newsfeeds, minifeeds, other features that display online activities of users and people in the users' social network, notifications, requests, and other social networkbased platform features to deliver messages to members of the one or more social network based platforms further spread the word about the organization's promotion.
Patent
System, method and computer program product for selecting internet-based advertising
TL;DR: In this article, a learning algorithm uses an adaptive sampling process to sample various products, product categories and ad-templates independently for different learning units such as individual users, groups of users determined by some demographics, individual web pages and groups of web pages grouped using various similarity criteria.
Patent
System, apparatus, and method to provide targeted content to users of social networks
Ali Partovi,Hadi Partovi +1 more
TL;DR: In this article, a system, apparatus, and method for providing targeted content to users of a social network is presented, which can be used to provide advertisements, promotions, and other relevant content to a user of social networks based on analysis of the user's preferences, interests, and tastes as expressed in data contained in the user"s social network.
Patent
Leveraging A Social Graph From A Social Network For Social Context In Other Systems
Michael Vernal,Wei Zhu,James M. Leszczenski,Joshua E. Elman,David Brookes Morin,Charles Duplain Cheever,Ruchi Sanghvi,Julie Zhuo,Luke Jonathan Shepard +8 more
TL;DR: In this paper, an external system that interacts with users (such as a website) communicates with a social network to access information about the members of the social network, in particular, the external system may determine whether a user is a member of the network and then obtain information about a member and the member's connections within the network.
Patent
Social network e-commerce and advertisement tracking system
TL;DR: In this paper, a method of advertising within a social networking system is provided, which is carried out by providing a group of users with access to a Social Networking System, wherein the social network system provides each of its users with individualized profiles.