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Monopolies and restrictive trade practices
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This article is published in Yale Law Journal.The article was published on 1957-02-01. It has received 2 citations till now.read more
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HUL’s tidy advertising strategy – a case study of Indian laundry segment
TL;DR: The proxy war between the brands, Rin and Tide of detergent category of the multinational giants HUL and P&G that commenced in December 2009 has entered into non-price to price war, promotion war, brand war, legal war on several fronts, unethical practices war, flouting of Advertising Standards Council of India (ASCI) rules, war to denigrate and outwit each other, open war and indeed what not in a "guerrilla marketing" way as discussed by the authors.
group of mature scholars with special qualifications, who will work under the guidance of two Directors of Studies. Information concerning admission to the Center may be obtained from the
Eleanor H. FINcH,Dean E. Blythe,Roberto Reyes,G. A. Whitehead,Theodore R. Kupferman,John J. Gold,John R. Nicholson +6 more