Nuevas fórmulas de comunicación corporativas basadas en la colaboración interuniversitaria: proyecto “Semillas de Ciencia”

TLDR: The Seeds of Science project as discussed by the authors is a radio program based on interviews and reports, which offers us on the one hand the scientific knowledge generated in laboratories and on the other and the ability to create networks among university services for the production of unique, rigorous material, and with journalistic accuracy that allows bringing science to society.

Abstract: ICT are enabling to develop a corporate communication based on the philosophy of procommon. Due to Internet, and the tools offered to work collaboratively, more than twenty university radios belonging to the ARU (University Radio Association of Spain) have launched, during 2014, a joint project of science Communication. Together, they have designed a radio program, “Seeds of Science”, based on interviews and reports, which offers us on the one hand the scientific knowledge generated in laboratories and on the other and the ability to create networks among university services for the production of unique, rigorous material, and with journalistic accuracy that allows bringing science to society. This article is intended to tell the experience during this first season of the project, while highlighting the benefits of running collaborations on communication and dissemination of research results. Furthermore, it is also an objective of this statement to deal with the new training required for those who work in this field in this project because it must combine their ability to have scientific aspects with their skills in the radio medium and their technological knowledge.