In Australia, women from non-English-speaking backgrounds participate less frequently in breast cancer screening than English-speaking women, and Chinese immigrant women are 50% less likely to participate in breast examinations than Australian-born women. Chinese-born Australians comprise 10% of the overseas-born Australian population, and the immigrant Chinese population in Australia is rapidly increasing. We report on the strategies used in a pilot breast health promotion program, Living with Healthy Breasts, aimed at Cantonese-speaking adult immigrant women in Sydney, Australia. The program consisted of a 1-day education session and a 2-hour follow-up session. We used 5 types of strategies commonly used for cultural targeting (peripheral, evidential, sociocultural, linguistic, and constituent-involving) in a framework of traditional Chinese philosophies (Confucianism, Taoism, and Buddhism) to deliver breast health messages to Chinese-Australian immigrant women. Creating the program's content and materials required careful consideration of color (pink to indicate femininity and love), symbols (peach blossoms to imply longevity), word choice (avoidance of the word death), location and timing (held in a Chinese restaurant a few months after the Chinese New Year), communication patterns (the use of metaphors and cartoons for discussing health-related matters), and concern for modesty (emphasizing that all presenters and team members were female) to maximize cultural relevance. Using these strategies may be beneficial for designing and implementing breast cancer prevention programs in Cantonese-speaking Chinese immigrant communities.

background

/pdf/strategies-for-piloting-a-breast-health-promotion-program-in-1khayhx4js.pdf

Patterns of Connotation in Chinese and English Colour Terms.

Strategies for piloting a breast health promotion program in the Chinese-Australian population

Following Allan (2009), this paper investigates the X-phemistic uses of Arabic colour terms with especial reference to Jordanian Arabic. The study, adopting colour-based metaphors, explores the figurative uses of black, white, yellow, red, green, and blue; the most common colours that are used figuratively. The connotations of Arabic colour terms are judged on the basis of whether the phrases in which colour terms occur are orthophemistic, euphemistic, or dys- phemistic. It could be said, building on the colours explored in this study, that colours have many orthophemistic connotations, and that dysphemistic connota- tions of the colours under study are more common than euphemistic connotations. It was also found that the uses of black, yellow, red and blue are predominantly dysphemistic. In contrast, white mostly has positive connotations, but green is found to be associated with both euphemistic and dysphemistic connotations.

/pdf/the-connotations-of-arabic-colour-terms-3lj00en38i.pdf

The connotations of arabic colour terms (

/pdf/a-comparative-study-of-colour-metaphors-in-english-and-2q030dmxdl.pdf

Patterns of Connotation in Chinese and English Colour Terms.

Citations

Strategies for piloting a breast health promotion program in the Chinese-Australian population

The connotations of arabic colour terms (

A Comparative Study of Colour Metaphors in English and Arabic: Implications for Second Language Acquisition and Translation

Corso di Laurea magistrale (ordinamento ex D.M. 270/2004) in Sviluppo Interculturale dei Servizi

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