Journal ArticleDOI
Relationships among affective and cognitive factors in humor
TLDR
One hundred and twenty-five college students rated a total of 74 jokes, chosen by stratified sampling, on funniness and on 13 other scales suggested by humor theories as discussed by the authors, finding that these scales were related to funniness through their common relationship with incongruity and resolution scales.About:
This article is published in Journal of Research in Personality.The article was published on 1981-09-01. It has received 46 citations till now.read more
Citations
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Journal ArticleDOI
Identifying Global and Culture- Specific Dimensions of Humor in Advertising: A Multinational Analysis
TL;DR: The authors examined the content of humorous television advertising from four national cultures: Korea, Germany, Thailand, and the United States and found that humorous communications from such diverse national cultures share certain universal cognitive structures underlying the message.
Journal ArticleDOI
The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
TL;DR: In this article, an extended incongruity resolution model of humor perception in television advertising is proposed and tested, and the role of surprise in generating humor is examined in more detail.
Journal ArticleDOI
A theory of humor
TL;DR: De Gruyter as discussed by the authors describes a subjective state of apparent emotional absurdity, where the perceived Situation is seen as normal, and where, simultaneously, some affective commitment of the perceiver to the way something in the Situation ought to be is violated.
Book ChapterDOI
Cognitive Processes in Humor Appreciation
TL;DR: The authors found substantial evidence from the fields of linguistics and cognitive psychology that complex mental processes are at work (Fodor, Bever, & Garrett, 1974; Chomsky, 1965) for understanding and appreciation of humor.
Journal ArticleDOI
The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads
TL;DR: The Humorous Message Taxonomy as mentioned in this paper provides a conceptual, experimental, and managerial framework for analyzing humor's communication effects, a model that accounts for differences in humor type, message type, and humor-message interaction.
References
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Book
Jokes and their relation to the unconscious
Sigmund Freud,James Strachey +1 more
Abstract: While in this book Freud tells some good stories with his customary verve and economy, its point is wholly serious
Book ChapterDOI
A two-stage model for the appreciation of jokes and cartoons : An information-processing analysis
Journal ArticleDOI
The role of incongruity and resolution in children's appreciation of cartoon humor
TL;DR: In this article, two experiments were conducted to test a number of predictions derived from a cognitive theory of humor, which specified that incongruity and resolution are structural aspects of the joke which a subject must understand in order to fully appreciate the intended humor.