Q1. What contributions have the authors mentioned in the paper "Shattering the myth of costless price changes" ?
In this paper the authors argue that pricing is all about price changes, and that the costs of price changes are often simultaneously subtle and substantial. The authors discuss a framework to deal with the dynamics of changing prices. This framework incorporates customer interpretations of price changes, an awareness of the organizational costs of price changes, investments in future pricing processes, and an understanding of the role that supply chains play in price change strategy.