Patent
Systems and Methods to Segment Customers
TLDR
In this article, a computing apparatus includes: a data warehouse configured to store transaction data, geo-demographic data, attitudinal data and lifestyle data of a plurality of customers; a profile generator coupled with the data warehouse to determine a profile for each respective customer of the plurality, the profile including at least one profile parameter to cluster customers based on the transaction data.Abstract:
In one aspect, a computing apparatus includes: a data warehouse configured to store transaction data, geo-demographic data, attitudinal data and lifestyle data of a plurality of customers; a profile generator coupled with the data warehouse to determine a profile for each respective customer of the plurality of customers, the profile including at least one profile parameter to cluster customers based on the transaction data, the geo-demographic data, the attitudinal data and the lifestyle data; and a segment detector coupled with the data warehouse to segment the plurality of customers in a space having at least one first dimension corresponding to the at least one profile parameter, a second dimension for a value score indicative of a level of profitability value of each respective customer, and a third dimension for a current status of each respective customer in connection with a goalread more
Citations
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Patent
Snap mobile payment apparatuses, methods and systems
TL;DR: The SNAP mobile payment application as mentioned in this paper transforms real-time generated merchant-product Quick Response codes via SNAP components into virtual wallet card-based transaction purchase notifications, which are then sent to a payment network for processing.
Patent
Multi-Directional Wallet Connector Apparatuses, Methods and Systems
TL;DR: The MULTI-DIRECTIONAL WALLET CONNECTOR APPARATUSES, METHODS and SYSTEMS (W-Connector) as discussed by the authors facilitates the enrollment of payment accounts in a consumer's virtual wallet.
Patent
Electronic wallet checkout platform apparatuses, methods and systems
TL;DR: In this paper, the electronic wallet checkout platform apparatuses, methods and systems (EWCP) transform customer purchase requests triggering electronic wallet applications via EWCP components into electronic purchase confirmation and receipts.
Patent
Universal Electronic Payment Apparatuses, Methods and Systems
Edward Katzin,Julian Hua,Gregory Kenneth Storey,Michael Mori,Abhinav Shrivastava,Amit Bhargava,Andrew Beck,Ayman Hammad,Ben Pfisterer,Diane C. Salmon,Igor Karpenko,Jennifer Schulz,Miroslav Gavrilov,Peter Ciurea,Patrick Faith,Phillip Kumnick,Saurav Chatterjee,Sebastian Badea,Shaw Li,Shipra Jha,Stacy Pourfallah,Susan French,Tenni Theurer,Theodore Harris,Thomas Purves,Vanita Pandey,Victoria Graham,Prakash Hariramani +27 more
TL;DR: The Universal Electronic Payment Platform (UEP) as mentioned in this paper transforms touchscreen inputs into a virtual wallet mobile application interface via UEP components into purchase transaction triggers and receipt notices, and generates a single purchase transaction request, using the information on the first product for sale by the first merchant and the second product for selling by the second merchant.
Patent
Systems and methods for providing anonymized user profile data
TL;DR: In this paper, the anonymous identifiers are generated with the same anonymization method, and identical identifiers are likely generated from profile data of the same users, therefore, the identifiers can be used to anonymously match the customers of the business to the users of the content provider.
References
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Patent
System and method for analyzing marketing efforts
Alan B. Newman,Noor A. Menai +1 more
TL;DR: In this article, a method and system for evaluating the cause and effect of advertising and marketing programs using card transaction data is presented, where access is provided to voluminous card-holder transaction data detailing accurate-to-the-penny transaction amounts, twenty-four hour active customers, and a multi-year transaction history per customer.
Patent
Method for integrating attitudinal and behavioral data for marketing consumer products
Dana Hasselback,James Richardson,Christine M. Klaubauf,Timothy Miller,Andy VanOfferen,Kim Leintz,Joy Jentes,Bart John Rabas,Robert A Rothe +8 more
TL;DR: In this paper, a method and system for marketing a consumer product is disclosed, where attitudinal information and purchase behavioral information is obtained from a plurality of consumers, and the attitudinal data and the purchase behavioral data are then integrated together to create plurality of consumer segments.
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