Open Access
The Effects of Mass Communication
Groombridge B
- Vol. 24, Iss: 6, pp 277-278
TLDR
The record of that seminal conference on "Popular Culture and Personal Responsibility" which the National Union of Teachers organised five years ago was looked up, to see whether much progress has been made since.Abstract:
Mr. Halloran's working paper prompted me to look up the record of that seminal conference on "Popular Culture and Personal Responsibility" which the National Union of Teachers organised five years ago, to see whether much progress has been made since. Stanley Reed, of the British Film Institute, said then that it was amazing how little we know about the psychology of people watching moving pictures. We still need to know more as communicators, as educationists, and as sociologists; we ought especially to know more about the effects of the mass media on the mental health of children and adults. Mr. Reed said: "We need research into the effects of cinema, the effects of television, the effects of mass media generally. ... We need this over a long time, backed with adequate money and done at a proper professional level." We 277read more
Citations
More filters
Journal ArticleDOI
Framing as a theory of media effects
TL;DR: A process model of framing is developed, identifying four key processes that should be addressed in future research: frame building, frame setting, individual-level processes of framing, and a feedback loop from audiences to journalists.
Social cognitive theory of mass communication
TL;DR: Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported.
Book
The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign
TL;DR: In this paper, the authors discuss how the voter makes up his mind in a presidential election in the USA, i.e., how the voters make up their mind in the case of the people's choice.
Journal ArticleDOI
Uses and Gratifications Theory in the 21st Century
TL;DR: This paper argued that the emergence of computer-mediated communication has revived the significance of uses and gratifications, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses-and-grasps approach.
Book
Mediating the Message: Theories of Influences on Mass Media Content
TL;DR: In this paper, the influence of media content beyond processes and effects analyzing media content patterns of media contents influences on content from individual media workers influence on media routines influence on content influences on contents from outside of media organizations, influence of ideology linking influences on media content to the effects of content building a theory of news content.
References
More filters
Journal ArticleDOI
Framing as a theory of media effects
TL;DR: A process model of framing is developed, identifying four key processes that should be addressed in future research: frame building, frame setting, individual-level processes of framing, and a feedback loop from audiences to journalists.
Social cognitive theory of mass communication
TL;DR: Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported.
Book
The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign
TL;DR: In this paper, the authors discuss how the voter makes up his mind in a presidential election in the USA, i.e., how the voters make up their mind in the case of the people's choice.
Journal ArticleDOI
Uses and Gratifications Theory in the 21st Century
TL;DR: This paper argued that the emergence of computer-mediated communication has revived the significance of uses and gratifications, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses-and-grasps approach.
Book
Mediating the Message: Theories of Influences on Mass Media Content
TL;DR: In this paper, the influence of media content beyond processes and effects analyzing media content patterns of media contents influences on content from individual media workers influence on media routines influence on content influences on contents from outside of media organizations, influence of ideology linking influences on media content to the effects of content building a theory of news content.