Are trust and risk important in consumers' electronic commerce purchasing decisions? What are the antecedents of trust and risk in this context? How do trust and risk affect an Internet consumer's purchasing decision? To answer these questions, we i) develop a theoretical framework describing the trust-based decision-making process a consumer uses when making a purchase from a given site, ii) test the proposed model using a Structural Equation Modeling technique on Internet consumer purchasing behavior data collected via a Web survey, and iii) consider the implications of the model. The results of the study show that Internet consumers' trust and perceived risk have strong impacts on their purchasing decisions. Consumer disposition to trust, reputation, privacy concerns, security concerns, the information quality of the Website, and the company's reputation, have strong effects on Internet consumers' trust in the Website. Interestingly, the presence of a third-party seal did not strongly influence consumers' trust.

background

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Trust and Commitments

A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

Imagine that the neighborhood you are living in is covered with graffiti, litter, and unreturned shopping carts. Would this reality cause you to litter more, trespass, or even steal? A thesis known as the broken windows theory suggests that signs of disorderly and petty criminal behavior trigger more disorderly and petty criminal behavior, thus causing the behavior to spread. This may cause neighborhoods to decay and the quality of life of its inhabitants to deteriorate. For a city government, this may be a vital policy issue. But does disorder really spread in neighborhoods? So far there has not been strong empirical support, and it is not clear what constitutes disorder and what may make it spread. We generated hypotheses about the spread of disorder and tested them in six field experiments. We found that, when people observe that others violated a certain social norm or legitimate rule, they are more likely to violate other norms or rules, which causes disorder to spread.

/pdf/the-spreading-of-disorder-56f5hdkele.pdf

The Spreading of Disorder

methods

Trust games: A meta-analysis

Preface. Introduction: Why Trust and Deception are Essential for Virtual Societies. 1. Trust As Type Detection M. Bacharach, D. Gambetta. 2. A Formal Specification of Automated Auditing of Trustworthy Trade Procedures for Open Electronic Commerce R.W.H. Bons, et al. 3. Social Trust: A Cognitive Approach R. Falcone, C. Castelfranchi. 4. Deceiving in GOLEM: how to strategically pilfer help R. Falcone, et al. 5. To Trust Information Sources: a proposal for a modal logical framework R. Demolombe. 6. Developing Trust with Intelligent Agents: An Exploratory Study G. Elofson. 7. Security Infrastructure for Software Agent Society Q. He, et al. 8. On the Characterisation of a Trusting Agent - Aspects of a Formal Approach A.J.I. Jones, B.S. Firozabadi. 9. Boundedly Rational and Emotional Agents Cooperation, Trust and Rumor M.J. Prietula, K.M. Carley. 10. A Reluctant Match: Models for the Analysis of Trust in Durable Two Party Relations W. Raub, C. Snijders. 11. Engendering Trust in Electronic Environments T. Rea. 12. Trust in Electronic Commerce H. Weigand, W.-J. van den Heuvel.

Trust and deception in virtual societies

The idea that social relationships can be conceptualized as potentially productive, “social” additions to personally owned resources has been welcomed as an attractive, explanatory mechanism in many areas of social and economic research. The assessment of resources embedded in social networks, potentially available to individuals or the larger community as a whole, has gradually become an established extension to conceptual models which may provide useful, additional explanations for many research questions with socio-demographic aspects. Although still enmeshed in debates about the meaning of “social capital”, health researchers are also gradually realizing the explanatory potential of this concept to health outcomes. However, the translation of this idea into valid and reliable quantification has proven to be cumbersome, as the number of leads that can be followed in matters of operationalisation and measurement have proved labyrinthine; this has resulted in many incomparable measures and instruments (Flap, 1999, 2004).

/pdf/measurement-of-individual-social-capital-28jrv6gl8x.pdf

Trust and Commitments

Citations

A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

The Spreading of Disorder

Trust games: A meta-analysis

Trust and deception in virtual societies

Measurement of individual social capital

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