What is the affective turn in the social sciences?5 answersThe affective turn in the social sciences signifies a shift towards understanding emotional expressions and states within socio-cultural contexts. This turn reflects a growing interest in emotions that were previously overlooked. It encompasses a broader exploration of affective phenomena, extending from contemporary cultural research to historical analyses of emotional landscapes in different time periods, such as the 18th century. Furthermore, the affective turn has implications for various fields, including literature, public and political spheres, and even in the realm of cinema, where it influences the production and reception of films as a form of soft power. Overall, the affective turn represents a significant paradigm shift towards recognizing and studying emotions as crucial components of social life and cultural production.
How affective polarization changes the way people consume media?4 answersAffective polarization influences the way people consume media by contributing to ideological and affective divisions within online groups. This polarization can lead to the formation of "bubbles" where users are exposed to biased content and misinformation, and where aggressive speech with radical emotional valence is more prevalent. The rise of affective polarization can hinder political persuasion in social media environments, as it creates a more contentious and polarized atmosphere that makes it difficult for citizens to be open to attitude change. Social networking sites (SNSs) play a role in promoting affective polarization by creating a highly charged emotional environment where emotions are modulated by other people and the technology itself. This emotional environment can lead to group-based anger and further contribute to affective polarization. Overall, affective polarization shapes media consumption patterns by fostering divisions, hindering persuasion, and promoting emotional responses within online communities.
What are the effects of media on the emotional dimension of human beings?5 answersThe effects of media on the emotional dimension of human beings are significant. Media today, including social media and news platforms, generate and evoke a wide range of emotions such as anxiety, fear, empathy, and compassion. Emotions play a central role in structuring our cognitive systems and social interactions, shaping our understanding of the world and our relationships. The analysis of emotions in the media highlights the need for mechanisms to ensure objectivity and professional ethics in news production and dissemination. Digital communication devices and social networking sites have increased the demand for studying emotions in media use and reception. Media content has the power to foster positive emotions, regulate mood, and contribute to overall well-being and quality of life. However, media consumption also poses challenges, such as the overabundance of information, the acceleration of time, and the socialization of consumption, which require critical and conscious media consumption for emotional management. Violent TV news reports have been found to influence emotional responses, evoking a wide range of negative emotions such as anger, sadness, and disgust.
How emotional appeals making individuals more susceptible to political disinformation?5 answersEmotional appeals make individuals more susceptible to political disinformation. Research has shown that when individuals experience emotions such as anger or anxiety, they are more likely to evaluate misinformation in a partisan or biased manner, aligning their beliefs with their supported political party. This motivated evaluation of uncorrected misinformation can lead to inaccurate beliefs that are consistent with one's political affiliation. Additionally, individuals who are politically affiliated may be more vulnerable to disinformation due to confirmation bias, which is the tendency to accept and seek out information that aligns with preexisting beliefs. The presence of emotions and political affiliation can influence the way individuals perceive and process disinformation, making them more susceptible to its influence.
How do emotions or affect come into frame analysis in journalism and communication?3 answersEmotions and affect play a significant role in frame analysis in journalism and communication. The study of emotions in journalism has gained momentum in recent years, driven by the increasing use of digital media and the mobilization of emotions in news content and audience engagement. Emotions have been traditionally overlooked in framing effects studies, but recent research has highlighted their importance in understanding the composition of news stories and the psychology of framing effects. Emotions can be conceptualized as independent variables, part of journalistic news frames, as mediators in the framing effect process, and as moderators influencing the strength and direction of framing effects. The analysis of emotions in news discourse reveals how journalists use emotions as discursive practices to organize solidarity and create compelling stories. The study of emotions in journalism also provides insights into how journalists communicate emotion in their work and the emotional labor involved in creating engaging narratives.
How an advertising can be emotional?4 answersAdvertising can be emotional by using persuasive appeals, negative messages, and emotional concerns in the design process. Emotional appeals can be used to attract the target audience and create a positive attitude towards the ad and brand. Emotions, such as pleasure, arousal, and domination, play a role in influencing consumer attitudes towards the advertisement and brand. The use of emotional content in advertising can activate the appetitive motivational system and enhance creativity. By understanding the role of emotions and measuring affective responses, marketers can create effective advertising campaigns that persuade consumers. Additionally, emotional effectiveness can be measured by analyzing unconscious emotional responses, such as facial expressions, to determine ad liking and engagement. Overall, emotions play a crucial role in advertising by attracting attention, creating positive attitudes, and enhancing creativity.