Do generation z prefer modern buildings tourism than other?
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Generation Z tourists exhibit diverse preferences in tourism. While they prioritize experiences like escaping everyday life , they also seek transformative experiences through modern technologies like Mixed Reality (MR) in cultural heritage sites . Moreover, Generation Z's travel behaviors are significantly influenced by social media marketing activities (SMMAs), with traits like entertainment and trendiness playing a crucial role in destination selection . Additionally, environmental sustainability is a key concern for Generation Z, focusing on climate-friendly travel and waste avoidance in their touristic behavioral intentions . Therefore, Generation Z's tourism preferences encompass a blend of traditional elements, modern technologies, social media influence, and environmental consciousness, indicating a nuanced approach rather than a strict preference for modern buildings in tourism.
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| Papers (5) | Insight |
|---|---|
| Not addressed in the paper. | |
01 Jan 2022 | Not addressed in the paper. |
4 Citations | Generation Z travelers are influenced by social media marketing activities (SMMAs) like entertainment, trendiness, interaction, and word-of-mouth when choosing destinations, indicating a preference for modern and trendy tourism offerings. |
01 Jan 2021 7 Citations | Not addressed in the paper. |
| Generation Z tourists are interested in cultural, historical, and architectural elements, indicating a preference for a mix of traditional and modern buildings in tourism experiences. |
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